Are you applying the 80/20 rule to your business? If not , than maybe that’s why you feel like your always hustling.
There are 3 P’s to creating an offer that makes your audience sit up and take notice. It’s the Promise Process and the Price. Yes, it’s that simple but there are also some mistakes that you need to avoid which we will go over but first let’s start with the 3 P’s.
A lot of people don’t realize that it’s in the offer that you can differentiate yourself from your competition…read more.
Why not get paid to build your email list? We are talking about ways to do this in this week’s blog.
Creating bonuses for your programs or courses is more than throwing spaghetti to a wall and seeing if it sticks.
This will only overwhelm your audience.
If you look at other people’s offers you will notice there is a reason for every bonus.
They are interconnected.
It’s like when you go to a beauty counter and they offer bonuses.
They give you sample sizes of other products hoping to get you to use it, like it and buy it the next time you buy.
As online businesses owners, there is a whole other objective and it’s not giving your clients more courses or more stuff for them to consume.
That will ONLY overwhelm them!
There are 2 objectives that you need to keep in mind when building your bonuses out.
You’re 1st objective is to give bonuses that will help your clients be successful.
The bonus can squash any objections THEY might have in achieving the goal.
The bonuses should be tools that they need.
For instance, swipe files. Most people don’t like writing copy.
So, if your offer helps people launch then giving them swipe files so that they can easily change it out with their content, then that’s valuable.
Templates, people are busy and if you can give them a template then that helps them be successful.
I like to give my clients my funnel, it’s a plug and play webinar on demand funnel.
The third thing that really helps your clients be successful is a “done for you service”.
As an example, that funnel can be integrated by my team.
My audience doesn’t like techie stuff, so offering a DFU service allows them to feel relaxed about that issue. So they can create instead of being bogged down by tech issues.
So, what can you offer your clients so that they can be successful with your coaching or course?
It takes time to figure this out but your clients will tell you what they need by asking you questions.
Answer those questions with a bonus in your offer.
If you would like help, I’ve created a PDF that will ask you questions to clarify it for you.
Make it Happen!
If you have a list are you nurturing them?
You need to send an email more than once per week, some say every day to be at “top of mind” but most don’t do this.
They don’t want to bug their list. Listen, people’s inboxes are noisy!
Here’s the worse way to treat your list…I am on email lists of some big players, I never get an email from them unless they are promoting something.
They send out no value and then expect you to jump when they say JUMP!
Stat: 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
Every business needs an email strategy.
4 Types of emails to send.
1. Story - Connection, relatability
2. Content - Deliver Value
3. Promotional - Directing them to your offer
Story and connect it to your offer.
Content and promotional 5 ways to X.
Current event that’s happening that segues to your offer.
I have a template that you can follow – grab it here.
Every email you send should have a CTA (call to action). Only one.
You can send them to FREE things that you offer, like a blog post, a podcast or a book. (or ebook) Facebook post and a YouTube video count too!
Tip: If Gmail sees that people are not clicking on your emails then your delivery goes down. Subscriber engagement plays a huge role in email deliverability. Web-mail providers look at your engagement levels and determine which emails make it to the inbox.
If people opt out then that’s a good thing because for the most part, they were seeing your emails and not engaging. I thank them for doing so!
Go through your email list and get rid of the non-engaging people. They hurt your deliver-ability! Go now, I’ll wait. ;) JK.
Most people will open your emails, anything around 20% I believe, is a good open rate. (remember, get them accustomed to clicking as mentioned earlier)
Stat: 28% of consumers would like to receive promotional emails more than once per week
Best days to email:
According to 14 studies and gathered by Coshedule, these are the best days to send emails.
The best times:
1. 10 am
2. 8 pm
3. 2 pm
4. 6 am
The readability of your email is important. Short sentences, bullet points, numbers, bold, CAPS and italics.
Having paragraphs doesn’t work in emails and have a conversational tone and talk like you would to a 5th grader.
Tip: Easiest way to know if you are doing this is to read your email out loud.
Building your list.
Stat: For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.
There are two ways to build your email list.
1. Organic (slow and steady)
2. Paid (fast and furious)
Organic is through posts, podcasts and any social media outlet. Giving value wherever you can.
A faster organic is to get in front of other people’s audiences. Their podcast, summits, blog posts etc.
Paid traffic is using any of the social platforms and I don’t have to tell you which one is number one!
Some people miss the other paid options, which are people who have your audience, but your offer is different from theirs, so you can pay them.
Pay them to send out an email if they have a large list, send a shout-out if they have a large following. The larger the following the more it costs to play.
The paid traffic people tend to focus on is Facebook Ads, now most say that they don’t have the money to fund this marketing.
Tip: First figure out how much a client is worth to you, 1K – 2K – 5K. Then figure out what it costs to get a client. If it costs you $500 to get one client at 1K then play that slot machine all day - every day!
“Start with the end in mind.” Stephen Covey
Use the template to understand when the BEST time is to email your list…every list is different.
Make it Happen!
Do you know Derek Halpern? He owns Social Triggers and has been online for many years.
He has a very popular YouTube channel and online courses too.
I got an email from him stating he was going to stop selling courses.
Why? In a nutshell...
Because he's burnt out.
I can see how launching courses can be exhausting.
The big build up, the stress if anyone is going to show up on your webinar.
I know you get it.
Trying to be everywhere is exhausting.
I believe that trying to be everywhere on social media is the fastest way to burning yourself out.
Posting 3X a day, engaging in Facebook groups trying to give value.
Now, it's Instagram stories and showing everyone your life as it's happening.
But, I will let you in on a little secret...the gurus in your niche and what they are doing.
I show you exactly what I mean in my new class. Register and I will send you a link.
Make it happen in 19'!
For those of you that might not know I came from the optical industry.
My last foray after 20+ years in the industry was managing the southeast, I coached anywhere from 7 to 11 sales reps at any given time in the last 12 years.
One of our messages to Optometrists was how to "Differentiate" their practice from every other doctor and chain out there that they competed against.
If I could go back, I would explain the concept differently with kinda like bridges. At some point we got so excited about our products that we immediately jumped into techno babble.
As coaches, I don't have to drill that point across as hard as we did in the optical industry.
Remember back to when you got EXCITED about what you do now.
That's a good starting point. There are other ways too.
The other ways to differentiate yourself from others in your market.
Have a different offer from those in your field, do your due diligence and know there offers!
Create specialized offers. (I show coaches how to sell their system not themselves - if you're selling yourself that's when it becomes salesy)
Become the go-to person, the authority in your niche by writing a book.
I am talking about this further on the Girl Boss Coaches podcast this week.
Before you go, I've opened up "office hours" a non sales call for you to tell me more about your business, I will also give you one action item to use in your business.
When would be a good time for you and I to chat?
Louisecourville.com to schedule.
Chicken Soup franchise is a huge win.
Have you ever thought about writing a book?
It's not as hard as it once was. You can hire out a lot of the research and the writing!
If I were to write a version of Chicken Soup it would be on how to scale your business and put it on automation.
I'd call it Chicken Soup for Coaching! How to go from coaching one to coaching M.A.N.Y.
This week on Girl Boss Coaches Podcast we are talking about all the things you can do to create value for your business.
Did you know that the authors of Chicken Soup For Your Soul didn't actually write the book?
If you haven't subscribed yet go iTunes and search for us or go directly to www.GirlBossCoachesPodcast.com to listen to today's message.
Making it happen!
Girl Boss Coaches Podcast:
Last week’s topic was creating traffic with very little ad spend and this week I want to focus on the steps or the strategy to create a well-oiled machine.
Day 1: Create a loop once I realized how fast it could be once I inadvertently created a loop it was an a-ha moment for me. I will share with you this week every aspect to the loop and how to create it. Today we focus on the daily content. This critical piece SHOULD not be overlooked. Yes, content building can be difficult especially around blogging for me – so I had to find a different platform – one that made it easier to commit to. If you are a writer then you can do emails, if you like being on camera then do FB Lives or Insta-stories, if you like talking then do these briefings like I do. I love teaching in steps – creating a map of how to do something gets me very excited and motivated to do it. Writing a 2000-word blog – not so much. So, today’s challenge is to find your daily content vehicle.
Day 2: Create a platform where there are millions of followers. Like YouTube if that’s your audience or Instagram. In the bio of which ever platform you choose put a link JUST one link driving them to a piece of content that is directly associated to your business. So, for instance, a PIECE of my coaching is that I teach how to close discovery calls so my content that I drive traffic to is 3 Secrets to Closing Sales Calls. If you don’t do sales calls or sell a high-ticket program – you are not going to click on my link and I DON’T want you to, right? So, today’s challenge is creating one very SPECIFIC content piece that your audience and ONLY your audience would be intrigued by.
Day 3: Now run an ad to that piece of content. We do this for 2 reasons. We are building a larger audience and we pixel the page that that content is on. Mine is in an opt-in funnel even my website drives them to that funnel. So, I have Instagram, I have my podcast, my website and a FB Ad running everyone who does discovery calls to that page. They don’t even have to opt-in to the free download it’s not my whole objective.
Day 4: Sometimes when we create ads it can be difficult to target your audience by creating your audience inside the ad and FB won’t be able to do a look alike audience until you have at least 100 people from the same country click onto that page. So, the goal is to get 100 clicks on your page so that the pixel fires, but the goal is to create another ad and retarget all the visitors to that page that you had pixeled. The beautiful thing is that now this audience is considered a warm audience because this isn’t the first time they have been introduce to you – remember it takes 6-7 touches for people to buy so you are creating this with the retargeting campaign.
Day 5: Creating something that gives them a need to give you their email address. Once you have this then they are considered a hot lead. Then you are going to send them an email the next day pointing something out to them or giving them more value for two consecutive days. Then on the 3rd day you’re going to drop in your offer.
Day 6: So now you have created your loop. You have one amazing piece of your program and you have an Ad, your Instagram, your daily content feeding your AD and then creating your audience, then it loops over to NEW AD with highly targeted audience and continue to do this creating your email list and building your social media platforms at the same time. I would suggest getting a program that helps you build your social media platforms or buying shout-outs if you want to ramp up this process fast.
Day 7: Create one presentation describing your process, like if you were to present it live at a TED Talk. Create a title and a HOOK that’s truly unique (this could take a while) Make it sexy - Put a power point together and teach your process, create a transcript from it and make it a FREE plus shipping offer on how your process works.
Grab my Coach’s Toolkit. You’ll be pleasantly surprised!
7 Tips to getting clients with very little ad spend.
More and more people are looking at creating a course lately, so I made a list of 7 things I think everyone should know about course creation. more…
The 7 Habits to Optimize Your Performance.
This could invariably change the trajectory of your business and your life. I know my favorite one personally is number six…read through and tell us what you have already incorporated in your business that has made a huge difference on your productivity and your revenue.
1)The first habit to form is…Creating a morning routine. This can be hard to create but the most successful people have amazing routines.
This could be, a gratitude journal, meditation, morning smoothie, a workout, making your bed or no media. It can be whatever you want to create.
Start with TWO and give it 10 minutes of your time. Increase weekly with longer sessions by 5 minutes or adding a new habit.
Oprah’s morning routine is to…
What’s your hook?
I listened extensively this morning about creating your hook. What is it?
A hook is what is different about your offer that is going to GRAB your audience’s attention.
For those who don’t know me, I am a get to the point kind of person. I have little fluff and I love bullet points. This is what you are going to get from me. I am not going to explain it until I am blue in the face.
If you want that then go listen to Amy Porterfield...
There are a lot of people who want to start an online business.
It becomes overwhelming thinking about all the moving parts (This is not techie)
I've tried to simplify it for you with these 6 steps.
I've also included a Free Instant PDF download for you.
Let me know if this helps you in the comments.
hese 3 little words are so powerful, yet we take no heed to them.
We say we are because we are balancing, or we think we are balancing it out in other areas of our life.
Let me give you an example of this, it’s not easy to share how this unbalance is happening…right now in my life.
Deep down I knew something was wrong.
What I know I am not is a book review expert so I haven't read all these books.
This is a really good compilation of books that if you are an entrepreneur you've probably read some of them and if aren't there are a few in there for you too.
Almost all of the books have several hundred reviews and if they don't they have very high ratings 4.5 and above.
This list came by recommendation by other entrepreneurs and if you are an entrepreneur then you know how passionate you can be about what you have read!
As entrepreneurs we have what they call "high processing capacity" from Alex Charfen's book the Entrepreneurial Personality.
When something is sparks your interest you will study it so that you know more than anyone else on the topic.
You do process faster allowing you to find
With over 70% of the population not liking what they do as a full time job it only makes sense why so many people are looking for a business they can start while at their full time job.
So, you want to do something new, you've been thinking something with some freedom but you’re not sure what. Maybe you’ve always had the urge to do your own thing, or maybe you’ve recently become fed up with a job you hate.
There are many reasons to start your own business, you may know someone who is doing it or you just want more flexibility to be with your family. Regardless of why you want to start a business, there’s never been a better time to do it.
What if you don’t know what business you want to start?
There are a lot of terms for the leader in a business, attractive character or the charismatic leader whichever term you use or want to create it boils down to creating a story around you that resonates with your tribe.
Creating your tribe doesn’t have to be thousands and thousands of people, if you create 1000 raving fans that’s all you need to create a tribe that will follow you and buy whatever you are selling.
First, we must help other people. Zig Ziglar says it best, “You will get all you want in life if you help enough other people get what they want.”
I never signed up to be a “leader” it always happened and I could never figure out why. It took me a while to figure out what makes a leader and it’s this insatiable need for knowledge, to master something and then share it with everyone.
People with this thirst for more knowledge want to teach what they know and they want to help or serve others. If that’s you then let’s look at how we can differentiate your offering from the pack.
Defining your superpowers... keep reading.