Be A Brand In Demand

Be A Brand in Demand.

Create with intent to pre-qualify people who pursue you. Posture and position yourself with amazing results.

Listen, people can argue with a salesperson all day but you can’t argue with results. Lead with your benefit. People buy when you touch on their internal belief, right?

People buy lawn care because they are embarrassed of their grass. So Trugreen gets it…Trust our experts to get a lawn you'll love, and live life outside this spring. They are touching on their internal problem that no one wants to spend time in an ugly yard!

Another example…is your message unclear? Are you not getting clients? Be a Brand in demand so clients chase you. Okay, shameless plug!

Remember, you are selling the result not the process.

Whenever you are doing a training never show people the process you are going to teach…meaning your program outline.

Why? Because you they will look at your program, they will have a mental check list of all that they already know in their minds and make a quick assumption that they already know what you are teaching and will move on.

Evergreen Content.

Create content that is going to be around for a very long time. Putting so much time into a social media platform like facebook or Instagram stories where it’s around for a couple of hours and then gone is short sighted.

Take for instance Girl Boss Coaches podcast, once someone finds it, they subscribe and believe me they consume.

I know this because they binge listen – normal daily downloads will triple easily.

Find a platform like a podcast or YouTube where your posts can be found and followed for years to come.

Doing blog post will achieve the same thing. Using Pinterest to send people to your post is a great way to get content to be shared over and over again.

Stay steadfast on your content creation and it will pay off. Stay away from activities that only drain you of your time and energy.

Hustling is over-rated!

Think you have to work harder to achieve success can be some of the worst advice you can get. But I get it, everyone is talking about hustling and it’s easy to think that it works because a lot of “successful” people seem to be everywhere.

They have teams of people to do this for them. Let me ask you – does everyone who works hard become successful? No. If you hold that belief you could actually work your behind off for years and never see the growth you desire. In fact, you might be worse off because you have less time and energy for your family and nothing to show for it!

I want to share with you what successful entrepreneurs do. They have a personal brand. Show me one person who is everywhere that doesn’t have a brand that they created, and they’ve become the go to person in their expertise?

Once you become known for something – yes, people will try to copy you. But you own 90% and they will fight over the 10%.

Can you imagine when someone copies you?

Do you want to keep operating in the social media hustle?

Or do you want to build a brand so that you aren’t competing in the 10 percentile?

The external things don’t determine your future. The past created the present. The present circumstance will create the future. You need to work from the future…what if you already had the business you wanted?

When you see yourself in the future where are you and what are you doing? Most of my followers want a lifestyle, they don’t see themselves in flashy cars or carrying a Louis Vuitton bag.

They see themselves on stage presenting, they see themselves serving their peeps and using their wealth for good. Changing people’s lives for the better.

So, where do you picture yourself in your business (what are you doing)? Hit reply and let me know!

P.S. Tip of the Week:

Marketing Your Podcast. You know I’m always on the look out boss and if I see someone doing something (especially when it comes to marketing) your business, I’m going to share it with you. Girl boss Alecia is a 6-figure event planner and she’s pretty genius when it comes to marketing.

She’s about to launch a podcast and if you’re thinking of doing a podcast -then listen up!

She’s creating an Eventistry Launch Team will help her spread the word of the podcast, helping them rate and review and subscribe to gain more traction and she’s offering $650 worth of FREE stuff by being part of the launch!

I’m definitely going to do this when I launch my interview style podcast and so should you!

Building A Personal Brand | The Uncommon Brand

Create your prolific zone. Being in this zone is one of the keys in succeeding online.

I focused on differentiation in my previous life and I focus on differentiation in my coaching and it’s the only way to create space in our business, space to breath knowing no one else does what you do.

What is a prolific zone?

This is from the book Expert Secrets by Russell Brunson. it’s that sweet spot between the industry norm and the bizarre or crazy as he words it!   

Prolific Zone.png

If you’re not getting the traction in your business you’re probably in a very competitive area.

It starts with your message.

For me the easiest way to publish daily was the Girl Boss Coaches Podcast. It’s taken a FULL year to get the traction it’s getting today but more importantly it has shown me what people respond to and that is when your message will start to develop further.

You want your message to land in the middle of the mainstream and the crazy zone. I will use Russell’s example of David Asprey and how he was able to carve out a prolific zone.

First, it starts with Dave’s story about climbing Mt Kailash in Tibet and his stop on his way up to get shelter from the cold. He was given yak butter in his tea and he felt instantly better.

Soon he started to experiment this with his coffee and then he created a national phenomenon called Bulletproof coffee.

*it started with the story – don’t graze over that point. That’s how you draw people in.

What’s your story?

When I first started my “differentiation” message it started when I was at corporate. Our customers were in a very competitive market (eye-wear) they competed with chains, big box stores and other independent doctors.

This is not unlike the online space with gurus and other coaches in the same market as you.

Our message in my region was first become their trusted adviser and then show them how to differentiate from their competitors.

In the online world we first give value, which then you will become an authority and when our message is unique, we get into the prolific zone or what we called the “differentiation” zone.

Credibility and authority can be obtained by simple strategies:

Derek Halpern does this very effectively in his marketing, by stating who his program is NOT for. Be upfront with who you serve and don’t apologize for who it won’t work for. It gives you instant credibility because one product can not be for everyone.

Take a stance.

Ramit Sethi is quite adamant that he doesn’t want you to buy his program if you can’t afford it. Why does he do this?

It’s easier to support someone’s argument if they have nothing to gain and possibly have something to lose. It shows potential buyers that he is arguing against himself.

People believe precise numbers.

If you look at Neil Patel’s blog posts, he uses numbers in his heading frequently. “How to get 2500 visitors to your site everyday” or “How I gained 1254 followers per week on Instagram.”

 
neil patel.png
 

This is backed up with a study that was done at Ohio State. The study asked what is more believable? 60% of Americans recycle regularly or 60.3% of Americans recycle regularly?

The precise number won because 78% of the participants said the number referred to accuracy.

An "exact number" is a value that is known with complete certainty.

Anne Marie Helmenstine Ph.d.

Back it up your message with statistics.

They don’t have to be your stats; it can be a study. Use statistics, they can be studies from universities or other sources both will give you credibility. Like above. 😉

Publish every day.

Start with 90 days of daily publishing. I would start with a podcast or YouTube channel because blogging takes time and you want it to get some juice before you replace it with another post.

The most important thing is that you will learn what people are resonating with.

So, think about what you want to do for 90 days and start doing it daily and then maybe go to 3x a week and once you gain momentum once a week.

Push marketing is when you’re constantly pushing a product, program, or service onto your audience. It’s typically accomplished using paid ads and overly sales copy and imagery.

Pull marketing is marketing that uses relationship-building techniques that allow your audience to be gently pulled into whatever process you use for sales. 

It’s important to note that the goal of content marketing isn’t to make the sale, drive traffic, or create conversions.

The whole focus is on creating content with purpose that building awareness of your brand, creates loyalty, educates your audience, and build relationships, because this takes time to carve out for your business.

What do your potential clients want?

Figuring this out for your business will be the key to your success. I love the quote “sell people what they want and give them what they need.”

I did a course correction recently with my messaging because I was talking about what coaches and course creators needed and that wasn’t resonating with people because most people don’t know what they NEED.

So, as a coach you’re message falls into one of these 3 areas. It’s wealth, health and relationships. So, my category is wealth, and my audience needs will FALL into 3 categories - leads, more time and more money.

Do your clients not realize they need your help?

If a client doesn’t realize that they need your help, then they are in the 1st phrase of the lifeline of a lead – so for example…they might know they want to make money but they don’t know how to do it.

So, they are in the first phase WHICH is the unaware stage.

So, your message would need to resonate with this stage. In whatever market you are in – it doesn’t matter which one – at one point you were in this stage – go back and recall what you needed at THAT moment and use your copy to attract this client at this stage.

Be a Unicorn.

Creating a unique selling proposition isn’t always easy and there a few ways to go about it. You can amp up your differences not only by what you do differently but how you do it differently.

Think of how you are different –

How YOU stand out from everyone else. While a slogan is one way your USP can be communicated, it’s also something that you can embody in other areas of your business, from your policy / guarantee. A great example is Zappos, they have an amazing return policy.

On a side note don’t scrimp on this if YOU believe in your product then give people a guarantee that’s not a hurdle.

It’s not necessarily that what you sell is totally unique, but the message you choose to focus on that your competition doesn't.

Let’s face it – there’s nothing new out there. We want you to stand out online and it starts with your your message.

Self-Branding – Creating A Personal Brand | The Uncommon Brand

Self-Branding – Creating A Personal Brand

So, you’re in a competitive market, right? Let’s nail down a few things that you can do to give you a leg up.

Here are my…

Tips To Creating A Personal Brand.

If you think of a person as a filing cabinet just for a second.

Every time you communicate with someone, they put your brand in their filing cabinet.

If your message isn’t clear the will press delete. Because they won’t know where to file you under.

What you want to do is create a tab in their filing cabinet.

So, you’re at a social event and someone asks you what you do.

Let’s say you are an at home chef, you will want to state the problem first “Do you know how more and more families are eating unhealthy meals and are eating less and less around the dining room table? I’m an at home chef that creates healthy meals so your family can eat together again.”

If I was at a networking event and someone asked me that question I would answer; “As an entrepreneur you know how hard it is to get noticed online, right? As an uncommon brand activator, I help coaches stop being a commodity product and create their prolific zone where there’s little to no competition.”

Are you cramming your coaching into a business model that’s not a fit?

A dance instructor and choreographer trying to create and online business through a course is a miss. I too was trying to fit a square peg in a round hole. I was trying to create a course when I really resonated with group coaching and LIVE coaching.

Transformation happens in circles not silos. I don’t want to be hands off. So, let me ask you are you trying to do what everyone else says you should do or are you following your heart?

The best open rates for emails will give you insight into what you need to do for your email content as well.

When I looked at my numbers…I noticed two things the headlines that got the best click through rates were any titles that were about them and what’s in it for them, got the highest CTR. WIIFM

The second one was the open loop. Everyone wants a closed loop. Think about this for a moment. I used to tell my sales reps that they needed to close the loops that were open in the conversations – that didn’t matter if they were talking to corporate or to a client.

If I was included in a conversation and it doesn’t come to an end you’re left hanging. People don’t like to be left hanging…they want to know the outcome!

So, open loops in your headlines and close them on your blog or podcast. Wherever you are directing them to.

I am going to share with you what I’ve learned this week and it’s that I am failing miserably at and it’s…in SEO. I said it. It’s out there now, but I also want to share with you what I’ve learned, and do you want to know something else?

 It’s not as hard to figure out as I thought. I kept pushing back on it thinking that it was hard and really it’s pretty simple. There’s a demo of a blog post that happened to be about fishing in Nova Scotia and the whole post is gibberish. The only thing they did was find what people were searching for and created a blog post and landed on the 1st page of google.

Here’s the thing I didn’t know. There are headlines that you need to understand what your competition is using and how often. For instance, there’s obviously your title which is Headline 1 -H1 but there are also h2 h3 h4 h5. And bold – italic – backlinks.

If you want to get ranked there are software companies that will give you this information, so you don’t have to try and figure it out on your own. I am using KWfinder.com (not an affiliate link)  

I want to share a mistake that I’ve made, and a lot of entrepreneurs make and that’s buying FB ads when you don’t have your messaging down. So, if you don’t have your message down or your ideal audience or your niche down then don’t waste your money.

There are two reasons why your ad isn’t converting, it’s either your message or your offer. If you are promoting your program, then this might be a signal that’s it’s your offer.

A simple way to look at a great offer is to look really close at what you have bought in the past or if you are about to buy something pay close attention to everything in their offer as you go through their sales funnel.

You see, an offer is more than a program. An offer is how you bundle your program with the tools your clients will need to be successful. If your webinar isn’t converting, you might be missing the the problem solution path that you need to take them through.

Let’s bullet proof your business.

There are two types of offers. One will convert and the other will not!

The first offer is an improvement offer. Let’s say you’re a weight loss coach and you tell your clients that you are going to reduce their carb intake and make them workout 5 days a week, they aren’t going to bite because that’s hard work!

But if you tell them they can lose weight by drinking Bullet Proof coffee everyday then you’re in the prolific zone. It’s different but not weird and it’s not hard to execute. This is a new opportunity offer.

As you can see there is a lot that goes into the offer creation that people miss.

Let’s look at your current clients, why you ask? They are 65% more likely to buy from you again versus the 5-20% of the cold traffic that will buy from you.

Focus on the path of least resistance.

Create another offer for the current client to ascend to instead of trying to create another new product or program that will take all your energy to create and attract new clients.

You see this a lot in the online world, first they are doing a Facebook course and then they are trying to do an email course – WHEN all they need to do is look at what customer’s that they HAVE and what they will need next.

They will give you clues. It could be as simple as a membership program where they get access to you monthly or a mastermind program.

So, start creating a personal brand today!

Talk soon,

Louise

P.S. If you want more help with self branding join the free 5-Day Brand In Demand Challenge here.

7 Steps To Creating A Brand That's Memorable | The Uncommon Brand

7 Steps To Creating a Brand That’s Memorable

 Getting your message down so that it’s memorable and portable is the key that changed everything in my business and these 7 steps will help you do the same.

First, why does a message need to be memorable? Well, for two reasons. It needs to be memorable to your audience and it needs to be memorable for you.

Once you have your message memorized, you can be anywhere do anything and you’ll be able to always refer to your message.

This works especially well when you are on podcasts or speaking at or on a summit. Using your very specific brand language will ensure you are resonating with your audience consistently and not winging it.

Last week we talked about ways to get yourself out there and get known and our first step will help you get booked and it’s the key to success.

1.    When TV news channels are looking for an expert.

They are looking for ONE thing and that’s your confidence in your expertise. How you become a brand in demand is by repeating your differences in your messaging over and over.

You’ll create unshakable confidence. Your verbal tagline will end the thought. Just do it, or 15 minutes can save you 15% or more on car insurance or Coke a Cola – taste the feeling. Your tagline should be able to stand on its own and it needs to be memorable and portable. Like… Be a Brand in demand. Create your tagline.

Message + Memorable = Confidence.

 2.  Tell your audience what it is.

Brand Scripts are when you create a system – a road map – in the shortest possible way. What is it?

Make Better Connections - Grow Your Business - Increase Your Impact.

Eliminate Confusion • Connect with Customers • Grow Your Company

Discover Your Prolific Zone – Grow your Confidence – Create a Brand in Demand.

Once you figure this out, then you must repeat it over and over again and be sure to put it on your website. It will evolve. Don’t worry about that the more you publish the more you dig deeper on how you help people.

 3.  Tell them what your program is not.

An example of this is…

The Uncommon Brand is not another course that doesn’t get completed, it’s a system that you will complete within a TUB Circle. A Tub circle it’s where you’ll meet with your peers to create your prolific zone and get instant feedback so you know you’re doing it right.

What is your program not? Look at what’s happening in the space that you are in, is there something glaringly obvious that isn’t working?

I pointed out that The Uncommon Brand isn’t a course because there’s a TRUE statistic that I leveraged which is only 4% of courses ever get completed. If you can find something like this or just a pain point for your audience that you want to point out – this will work too.

 Prolific Zone + Circles = Instant Feedback

4.   Tell them why your program is unique:

Just one. Here’s an example:

What Makes Story Brand So Different? The Story Brand Framework is revolutionary because it teaches you to stop playing the hero in the story, and instead, invite customers INTO a story. - Donald Miller

How my product is unique…the uncommon brand’s MASTERY Framework will put your business in the prolific zone, so your competition is rendered irrelevant.

I fought with a second one here that’s just as important but to help coaches the most is to create a message that’s so different that they become a brand it demand.

So, pick the ONE thing that sets you apart. Start with writing them all out and then ask yourself. What’s unique? If you have something like a trademark term, then use it here. Weave it into your uniqueness!

 One Thing + Unique = Memorable

5.  Identify a few core themes:

This is Different because… The theme is what your program TAKE-A-WAY is. It can be “easy” or does your audience “deserve” something?

What’s the underlying theme besides your three core brand scripts that you did from the first step. My core theme is…

You deserve respect.

Be rest reassured you’re doing it right.

You deserve to feel confident.  

Create a snippet…What are your take-a-ways? You’ll feel confident when you are on podcasts or on summits because you know that you took the time to work on your message so that it’s memorable and portable for you and your audience.

Theme + Take-a-way

6.  Future pace with a one-liner.

Some examples…Imagine looking up to 5 years younger instantly? You’re One funnel away!  Imagine being a Brand in Demand? Imagine being pursued rather than chasing clients down?

What’s ahead for them. What is possible for them. If we look back at presidential candidates campaigns the presidents that won always future paced. It gives people hope. Hilary Clinton’s - I’m with her – doesn’t conjure up hope. Let’s make America Great again – does, right?

Being a brand in demand means respect, not just from clients but from your peers. Think of a tag line for your business that gives people hope for the future.

 Tag line + Future Pace = Hope

7.   Circle back to your program.

When you are talking about your product or program, whether you are on a webinar answering questions, on a call with a potential client or doing a podcast interview, you should always bring it back to your product.

This takes practice.

Once you follow these steps this week. Getting your message out with confidence will be much easier…Do you know what else will happen?

You will be excited to talk about your product and with excitement comes their excitement, I would see this all the time in my sales reps, the ones who really believed in the product the most and had their own verbiage down which was memorable and portable were the most successful.

Answer Question + Circle Back To Your Program = Success.

Let me know if you have any questions about your message. If you need any help, I’m just a ping away. Hit that comment button and let’s chat!

Marketing Strategy Sessions Made Easy | The Uncommon Brand

Marketing Strategy Sessions Made Easy

This was brought to my attention this week and I need to share it with you all.

It’s relates to business but I started thinking…it’s bigger than business. It’s in your life, your relationships and it can affect your relationship with your spouse or partner.

Let me ask you a question? Have you ever walked into a room and you’re all happy and maybe excited about something and your partner is in – let’s say an analytical mood. He’s thinking about finances and all of a sudden you clash?

Your Happy mode has been squashed? There are different hats that we wear and when we want to be the most effective when we are working / living with others, then it’s best to be on the same page…or should I say wearing the same hat!

There are 6 colors and the first one is… Yellow: Positive + Benefits

White: Factual + Budgets Thinking. Can you see how if you were wearing the yellow hat and your spouse was wearing the white how you could end up in an argument?

Then there’s the Red Hat: Emotions + Feelings.

The Green Hat: Possibilities + Creativity, lateral thinking.

You can see this working in a meeting, right? If everyone is wearing the green hat, then there are no wrong answers everyone participates throwing in their ideas. Giving people full range of possibilities.

This is hard if you’re a solopreneur, that’s why you need to create a small group of business buddies where you share ideas. Their input is invaluable

The next hat is the Blue Hat: which is Lists + Organizing. I love to organize and if someone gives me a checklist, they’ve got me as a friend forever!

The last hat is the Black Hat: Cautious and careful.

So, if you’re wearing the black hat this would be the time to think about what problem might arise or in other words the hole finder of the ideas – the ideas are when you were wearing the Green hat.

I love how they used the colors to relate to where you are in that moment. So, the next time you need to do your budget whether for your business or personal finances be sure to have everyone wearing their white hat.

Some days you will wear multiple hats plan ahead so everyone is on the same page and you won’t have HATS clashing!

So, to recap the 6 hats:

1: White = Factual + Budgets

2: Yellow = Positive + Benefits

3: Red = Emotions + Feelings

4: Green = Possibilities + Creativity

5: Blue = Lists + Organizing

6: Black = Cautious + Careful

The next time you get with your team or your family we might want to bring the right hats to the table!

Talk soon,

Louise

The 5 Best Ways To Build Your Personal Brand | The Uncommon Brand

5 Best Ways To Build Your Brand

The best way to build your personal brand and create demand is through these 5 ways. I give you some of the resources that I have used to get you started.

Let’s start with the easiest and probably the best one first!

  1. Podcasts:

Podcasts are a great way to build your personal brand and get in front of your audience through other people’s audiences. Let’s start with how to get booked. I personally hire people to do this for me because it can be time consuming.

Now the FREE way and the ninja way to do this is to post in Facebook groups that you are looking to be booked on podcasts and that you have something like a book or a topic that would be interesting to talk about.

The only drawback from doing it this way is you might get yourself booked on podcasts that don’t have your audience.

These two resources for being a guest are Blog Talk Radio and Web Talk Radio are great resources for niche specific opportunities. It broken into different categories.

Anywhere from health and wellness to love and relationship to sales and marketing. You can also create your own podcast by becoming a host. Creating a podcast is super simple these days.

You can just interview someone on zoom and take the audio and upload it to a RSS feed like Libsyn or even easier Anchor. Why not start your own podcast?

2. PR Public Relations:

Another way to create demand is through PR Public Relations – these sources are from the book, Publish. Promote. Profit. by Rob Kosberg.

The first is a paid resource called Cision, it’s a database that gives you access key people’s contact information in media. According to Rob this resource is 5K per year.

The second is HARO Help a Reporter Out.  You sign up and they send you media queries 3X a day.

Pitch rate is another service same idea as HARO and the last one is Source Bottle where they connect journalists and bloggers to experts.

Also, for 20 more ways to get PR go to this blog -> …Just Reach Out’s blog by By Dmitry Dragilev . https://blog.justreachout.io/pr-outreach-tools/ Be sure to listen to his interview with Neil Patel.

3. Create a National Day:

Yep, that’s right. You can create a National Day for your business. You know that calendar you see when it’s donut day.

Today it is April the 12th when I am writing this and it’s National Big Wind Day, National Licorice Day and National Grilled Cheese Sandwich Day.

4. Networking:

Next up is networking, nothing new here but I bet only 10% of my audience is networking. It’s a great way to promote your business.

It allows you to gain exposure to a group of people who you ordinarily may not have had the opportunity to meet, but it’s important to not use these valuable opportunities to hard sell yourself.

Let it happen organically. Go to www.meetup.com and find meetings near you. If you want to work on your presenting, then join a Toastmaster’s club near you.

The key is to get into circles and get out of working in your silo.

5. Joint Ventures:

Look for joint venture opportunities. Find people who have your audience and brainstorm how you can work together.

To help you build a personal brand even further is to be apart of a summit with people who have different areas of expertise but the same audience. You could create a book with each chapter or segment being a topic designated to each person’s expertise.

For example, if you are a FB Ad expert you might work with a sales funnel expert and a PR person.

Last week we talked about transformation happens in circles not silos and promoting live events. That got me thinking…how do I create circles for my readers and podcast listeners that are spread out over the US, Canada and Europe.

The best way to do this is through a membership site where we can be LIVE together and create community and help you with building your brand through the 7 Phases of the Mastery Framework. (there is more info available about this on the Girl Boss Coaches podcast on iTunes)

I set up a page just for you…if you find the content I give you on blog and the podcast valuable and you want to be a part of the Uncommon Brand Club I’m creating a membership for my remote peeps…go to www.LouiseCourville.co/tubclub (TUB: The Uncommon Brand) to get on the wait-list and  get in at the special introductory offer.

Talk soon,

Louise

There's A Reason Only 4% of Courses Get Completed

This week we are talking about the growth that needs to happen in your business. Transformation happens in circles not silos.

Let me first explain what I mean by the word silo. A silo is a tower that stores grain it’s not where grain grows. A silo in business is when you are working in your business and not on your business.

We know that growth happens when we are working on our business but solopreneurs working on their own, can sometimes create a spin cycle.

Working in circles with other entrepreneurs will get you out of your spin cycle and into a growth latter. Creating community with likeminded business owners opens up the plethora of possibilities.

So, let me ask you wouldn’t it be amazing to create a brand in demand with instant feedback?

What do you do if you don’t measure up…to you? It will be impossible to have genuine relationships. The moment you start pretending especially on social media you stop growing.

There are some of us who have no desire to be out there like a Kardashian or in pictures in our underwear. But we want to be authentic… until you embrace where you are you can’t get where you want to be.

When you pretend you get stuck in the solopreneur spin cycle. But to be fully authentic we need to be face to face – eye to eye.

Giving ourselves time to truly work on our business gives me guilt. I’m not getting what needs to get done - done.  I started to give myself some grace with this. In the mornings around meditation I allow myself time to just think and it has given me so much clarity.

I also give myself time to meet with other solopreneurs (because let’s face it no one in your family really gets you) Give yourself time to work on your business and not always in it.

Transformation happens in circles not silos. Ask someone to meet you for lunch not to pick their brain but to hash stuff out – now go reach out now.

Only when you get known do you get better. The only way to truly get known is to do life with people who get you and where you are in your business…because they’ve been there.

Why do you think that people fall in love in rehab – it’s because first they share what they are going through and second, they find someone who gets who they truly are…they make connections.

When I first started this entrepreneurial venture, it was always in the back of my mind to create community and for some reason I followed the herd and started with courses!

I had no one to keep me authentic with what I was most aligned with in my business. Don’t do what I did and waste time going in the wrong direction.

Real people Real friends Real change. When you stop the hustle, you hear. When you stop the hustle, you learn to listen. To other people’s input and your gut.

In the book Think and Grow Rich Napoleon Hill mentions he was in a mastermind “No mind is complete by itself It needs contact and association with other mind to grow and expand” No two minds ever come together without thereby creating a third, invisible intangible force which may be likened to a third mind also known as a mastermind.

Change in life and change in business happens in groups. Create a group. If you want your group to in a community where there’s accountability in business then join us live where we will meet and walk away with your message that’s creates demand in our

The uncommon Brand Circles Not Silos Live events and in small groups where you’ll show up live and create connection by being authentic.

There’s extraordinary power in being known and I’m not just talking about on Instagram. Being truly know in a group of people who know exactly where you are at in your business and there’s no judgement.

Having been a leader for many years in small groups they connection you create goes deeper – When I first started with my last corporate job the previous RSM would have a Florida meeting and a Georgia meeting separating the team.

When I created team building events and brought them together the growth that the region saw was 124%!

Creating an environment that people feed off of each other and work together is the key to success.

You’re not growing your followers or your email list because people don’t know you and don’t know what you do or how you are different from everyone else.

Take a look at my Facebook and Instagram profile – my message is clear; I’ve had more people want to friend me and the traffic to my website has doubled since changing my message. On a side note I don’t focus on follows on IG but if you listen to my Girl Boss Coaches Podcast or you are reading this post hit follow and mention the podcast, I’d love to follow you back and get to know you better.

There’s a reason only 4% of courses get completed they are missing the two key ingredients for growth.

A coach that does hot-seats once a month isn’t invested, they are doing the minimum viable product. (I’ve bought these courses too!)

Most importantly courses don’t give you accountability.

I have managed sales teams and small groups pretty much my entire adult life and transformation happens in circles with accountability. If you want to differentiate your coaching business and have people, follow you and even copy you then… create an Uncommon Brand.

If you’re done with courses that don’t work or that never get completed and if you’re done with working with coaches that are not invested in your success then let’s work together in circles at: LouiseCourville.com

How To Be Polarizing...The 7 Phases Of The Mastery Framework

How To Be Polarizing...The 7 Phases Of The Mastery Framework

This week we are talking about How to Polarize Your Brand” with my 7 phases of the Mastery framework.

Messaging: The words and stories you tell that sell and make you unmistakably you. Is your message concise? Nailed down to the words that describe you and your business so precisely that your audience will understand what you do in 3 secs or less?

The Three Key Ingredients To Creating An Offer That Converts.

The Three Key Ingredients To Creating An Offer That Converts.

There are 3 P’s to creating an offer that makes your audience sit up and take notice. It’s the Promise Process and the Price. Yes, it’s that simple but there are also some mistakes that you need to avoid which we will go over but first let’s start with the 3 P’s.

A lot of people don’t realize that it’s in the offer that you can differentiate yourself from your competition…read more.

How To Get Paid To Build Your Email List

How To Get Paid To Build Your Email List

Why not get paid to build your email list? We are talking about ways to do this in this week’s blog.

How to Create Bonuses in Your Coaching or Course

Creating bonuses for your programs or courses is more than throwing spaghetti to a wall and seeing if it sticks.

This will only overwhelm your audience.

If you look at other people’s offers you will notice there is a reason for every bonus.

They are interconnected.

It’s like when you go to a beauty counter and they offer bonuses.

They give you sample sizes of other products hoping to get you to use it, like it and buy it the next time you buy.

As online businesses owners, there is a whole other objective and it’s not giving your clients more courses or more stuff for them to consume.

That will ONLY overwhelm them!

There are 2 objectives that you need to keep in mind when building your bonuses out.

  1. You’re 1st objective is to give bonuses that will help your clients be successful.

  2. The bonus can squash any objections THEY might have in achieving the goal.

The bonuses should be tools that they need.

For instance, swipe files. Most people don’t like writing copy.

So, if your offer helps people launch then giving them swipe files so that they can easily change it out with their content, then that’s valuable.

Templates, people are busy and if you can give them a template then that helps them be successful.

I like to give my clients my funnel, it’s a plug and play webinar on demand funnel.

The third thing that really helps your clients be successful is a “done for you service”.

As an example, that funnel can be integrated by my team.

My audience doesn’t like techie stuff, so offering a DFU service allows them to feel relaxed about that issue. So they can create instead of being bogged down by tech issues.

So, what can you offer your clients so that they can be successful with your coaching or course?

It takes time to figure this out but your clients will tell you what they need by asking you questions.

Answer those questions with a bonus in your offer.

If you would like help, I’ve created a PDF that will ask you questions to clarify it for you.

Make it Happen!

Louise

The 4 Types of Emails to Send to Your List...and when to send them.

If you have a list are you nurturing them?

You need to send an email more than once per week, some say every day to be at “top of mind” but most don’t do this.

They don’t want to bug their list. Listen, people’s inboxes are noisy!

perc.PNG

Here’s the worse way to treat your list…I am on email lists of some big players, I never get an email from them unless they are promoting something.

They send out no value and then expect you to jump when they say JUMP!

Stat: 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).

Every business needs an email strategy.

4 Types of emails to send.

1.      Story - Connection, relatability

2.      Content - Deliver Value

3.      Promotional - Directing them to your offer

4.      Hybrid

  • Story and connect it to your offer.

  • Content and promotional 5 ways to X.

  • Current event that’s happening that segues to your offer.

I have a template that you can follow – grab it here.  

Every email you send should have a CTA (call to action). Only one.

You can send them to FREE things that you offer, like a blog post, a podcast or a book. (or ebook) Facebook post and a YouTube video count too!

Tip: If Gmail sees that people are not clicking on your emails then your delivery goes down. Subscriber engagement plays a huge role in email deliverability. Web-mail providers look at your engagement levels and determine which emails make it to the inbox.

If people opt out then that’s a good thing because for the most part, they were seeing your emails and not engaging. I thank them for doing so!

Go through your email list and get rid of the non-engaging people. They hurt your deliver-ability! Go now, I’ll wait. ;) JK.

Most people will open your emails, anything around 20% I believe, is a good open rate. (remember, get them accustomed to clicking as mentioned earlier)

Stat: 28% of consumers would like to receive promotional emails more than once per week

Best days to email:

According to 14 studies and gathered by Coshedule, these are the best days to send emails.

1.      Tuesday

2.      Thursday

3.      Wednesday

The best times:

1.      10 am

2.      8 pm

3.      2 pm

4.      6 am

The readability of your email is important. Short sentences, bullet points, numbers, bold, CAPS and italics.

Having paragraphs doesn’t work in emails and have a conversational tone and talk like you would to a 5th grader.

Tip: Easiest way to know if you are doing this is to read your email out loud.

Building your list.

Stat: For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.

There are two ways to build your email list.

1.      Organic (slow and steady)

2.      Paid (fast and furious)

Organic is through posts, podcasts and any social media outlet. Giving value wherever you can.

A faster organic is to get in front of other people’s audiences. Their podcast, summits, blog posts etc.

Paid traffic is using any of the social platforms and I don’t have to tell you which one is number one!

Some people miss the other paid options, which are people who have your audience, but your offer is different from theirs, so you can pay them.

Pay them to send out an email if they have a large list, send a shout-out if they have a large following. The larger the following the more it costs to play.

The paid traffic people tend to focus on is Facebook Ads, now most say that they don’t have the money to fund this marketing.

Tip: First figure out how much a client is worth to you, 1K – 2K – 5K. Then figure out what it costs to get a client. If it costs you $500 to get one client at 1K then play that slot machine all day - every day!

“Start with the end in mind.” Stephen Covey

Use the template to understand when the BEST time is to email your list…every list is different.

Make it Happen!

Louise

Burnout...apparently it's widespread

Do you know Derek Halpern? He owns Social Triggers and has been online for many years.

He has a very popular YouTube channel and online courses too.

I got an email from him stating he was going to stop selling courses.

Why? In a nutshell...

Because he's burnt out.

I can see how launching courses can be exhausting.

The big build up, the stress if anyone is going to show up on your webinar.

I know you get it.

Trying to be everywhere is exhausting.

I believe that trying to be everywhere on social media is the fastest way to burning yourself out.

Posting 3X a day, engaging in Facebook groups trying to give value.

Now, it's Instagram stories and showing everyone your life as it's happening.

But, I will let you in on a little secret...the gurus in your niche and what they are doing.

I show you exactly what I mean in my new class. Register and I will send you a link.

Make it happen in 19'!

Louise

Differentiate...

For those of you that might not know I came from the optical industry.

My last foray after 20+ years in the industry was managing the southeast, I coached anywhere from 7 to 11 sales reps at any given time in the last 12 years.

One of our messages to Optometrists was how to "Differentiate" their practice from every other doctor and chain out there that they competed against.

If I could go back, I would explain the concept differently with kinda like bridges. At some point we got so excited about our products that we immediately jumped into techno babble.

As coaches, I don't have to drill that point across as hard as we did in the optical industry.

Remember back to when you got EXCITED about what you do now.

That's a good starting point. There are other ways too.

The other ways to differentiate yourself from others in your market.

  1. Have a different offer from those in your field, do your due diligence and know there offers!

  2. Create specialized offers. (I show coaches how to sell their system not themselves - if you're selling yourself that's when it becomes salesy)

  3. Become the go-to person, the authority in your niche by writing a book.

I am talking about this further on the Girl Boss Coaches podcast this week.

Before you go, I've opened up "office hours" a non sales call for you to tell me more about your business, I will also give you one action item to use in your business.

When would be a good time for you and I to chat?

Louisecourville.com to schedule.

Cheers,

Louise 

Chicken Soup For Business

Chicken Soup franchise is a huge win.

Have you ever thought about writing a book?

It's not as hard as it once was. You can hire out a lot of the research and the writing!

If I were to write a version of Chicken Soup it would be on how to scale your business and put it on automation.

I'd call it Chicken Soup for Coaching! How to go from coaching one to coaching M.A.N.Y.

This week on Girl Boss Coaches Podcast we are talking about all the things you can do to create value for your business. 

Did you know that the authors of Chicken Soup For Your Soul didn't actually write the book? 

If you haven't subscribed yet go iTunes and search for us or go directly to www.GirlBossCoachesPodcast.com to listen to today's message.

Making it happen!

Creating Your Traffic Strategy

Girl Boss Coaches Podcast:

Last week’s topic was creating traffic with very little ad spend and this week I want to focus on the steps or the strategy to create a well-oiled machine.

Day 1: Create a loop once I realized how fast it could be once I inadvertently created a loop it was an a-ha moment for me. I will share with you this week every aspect to the loop and how to create it. Today we focus on the daily content. This critical piece SHOULD not be overlooked. Yes, content building can be difficult especially around blogging for me – so I had to find a different platform – one that made it easier to commit to. If you are a writer then you can do emails, if you like being on camera then do FB Lives or Insta-stories, if you like talking then do these briefings like I do. I love teaching in steps – creating a map of how to do something gets me very excited and motivated to do it. Writing a 2000-word blog – not so much. So, today’s challenge is to find your daily content vehicle.

Day 2: Create a platform where there are millions of followers. Like YouTube if that’s your audience or Instagram. In the bio of which ever platform you choose put a link JUST one link driving them to a piece of content that is directly associated to your business. So, for instance, a PIECE of my coaching is that I teach how to close discovery calls so my content that I drive traffic to is 3 Secrets to Closing Sales Calls. If you don’t do sales calls or sell a high-ticket program – you are not going to click on my link and I DON’T want you to, right?  So, today’s challenge is creating one very SPECIFIC content piece that your audience and ONLY your audience would be intrigued by.

Day 3: Now run an ad to that piece of content. We do this for 2 reasons. We are building a larger audience and we pixel the page that that content is on. Mine is in an opt-in funnel even my website drives them to that funnel. So, I have Instagram, I have my podcast, my website and a FB Ad running everyone who does discovery calls to that page. They don’t even have to opt-in to the free download it’s not my whole objective.  

Day 4: Sometimes when we create ads it can be difficult to target your audience by creating your audience inside the ad and FB won’t be able to do a look alike audience until you have at least 100 people from the same country click onto that page. So, the goal is to get 100 clicks on your page so that the pixel fires, but the goal is to create another ad and retarget all the visitors to that page that you had pixeled. The beautiful thing is that now this audience is considered a warm audience because this isn’t the first time they have been introduce to you – remember it takes 6-7 touches for people to buy so you are creating this with the retargeting campaign.

Day 5: Creating something that gives them a need to give you their email address. Once you have this then they are considered a hot lead. Then you are going to send them an email the next day pointing something out to them or giving them more value for two consecutive days. Then on the 3rd day you’re going to drop in your offer.

Day 6: So now you have created your loop. You have one amazing piece of your program and you have an Ad, your Instagram, your daily content feeding your AD and then creating your audience, then it loops over to NEW AD with highly targeted audience and continue to do this creating your email list and building your social media platforms at the same time. I would suggest getting a program that helps you build your social media platforms or buying shout-outs if you want to ramp up this process fast.  

Day 7: Create one presentation describing your process, like if you were to present it live at a TED Talk. Create a title and a HOOK that’s truly unique (this could take a while) Make it sexy - Put a power point together and teach your process, create a transcript from it and make it a FREE plus shipping offer on how your process works.

Grab my Coach’s Toolkit. You’ll be pleasantly surprised!