The 5 Best Way To Build Your Personal Brand....

5 Best Ways To Build Your Brand

The best way to build your business beyond brand and create demand is through these 5 ways. I give you some of the resources that I have used to get you started.

Let’s start with the best one first!

  1. Podcasts:

Podcasts are a great way to get in front of your audience through other people’s audiences. Let’s start with how to get booked. I personally hire people to do this for me because it can be time consuming.

Now the FREE way and the ninja way to do this is to post in Facebook groups that you are looking to be booked on podcasts and that you have something like a book or a topic that would be interesting to talk about.

The only drawback from doing it this way is you might get yourself booked on podcasts that don’t have your audience.

These two resources for being a guest are Blog Talk Radio and Web Talk Radio are great resources for niche specific opportunities. It broken into different categories.

Anywhere from health and wellness to love and relationship to sales and marketing. You can also create your own podcast by becoming a host. Creating a podcast is super simple these days.

You can just interview someone on zoom and take the audio and upload it to a RSS feed like Libsyn or even easier Anchor. Why not start your own podcast?

2. PR Public Relations:

Another way to create demand is through PR Public Relations – these sources are from the book, Publish. Promote. Profit. by Rob Kosberg.

The first is a paid resource called Cision, it’s a database that gives you access key people’s contact information in media. According to Rob this resource is 5K per year.

The second is HARO Help a Reporter Out.  You sign up and they send you media queries 3X a day.

Pitch rate is another service same idea as HARO and the last one is Source Bottle where they connect journalists and bloggers to experts.

Also, for 20 more ways to get PR go to this blog -> …Just Reach Out’s blog by By Dmitry Dragilev . https://blog.justreachout.io/pr-outreach-tools/ Be sure to listen to his interview with Neil Patel.

3. Create a National Day:

Yep, that’s right. You can create a National Day for your business. You know that calendar you see when it’s donut day.

Today it is April the 12th when I am writing this and it’s National Big Wind Day, National Licorice Day and National Grilled Cheese Sandwich Day.

4. Networking:

Next up is networking, nothing new here but I bet only 10% of my audience is networking. It’s a great way to promote your business.

It allows you to gain exposure to a group of people who you ordinarily may not have had the opportunity to meet, but it’s important to not use these valuable opportunities to hard sell yourself.

Let it happen organically. Go to www.meetup.com and find meetings near you. If you want to work on your presenting, then join a Toastmaster’s club near you.

The key is to get into circles and get out of working in your silo.

5. Joint Ventures:

Look for joint venture opportunities. Find people who have your audience and brainstorm how you can work together.

Create a summit with people who have different areas of expertise but the same audience. You could create a book with each chapter or segment being a topic designated to each person’s expertise.

For example, if you are a FB Ad expert you might work with a sales funnel expert and a PR person.

Last week we talked about transformation happens in circles not silos and promoting live events. That got me thinking…how do I create circles for my readers and podcast listeners that are spread out over the US, Canada and Europe.

The best way to do this is through a membership site where we can be LIVE together and create community and help you with building your brand through the 7 Phases of the Mastery Framework. (there is more info available about this on the Girl Boss Coaches podcast on iTunes)

I set up a page just for you…if you find the content I give you on blog and the podcast valuable and you want to be a part of the Uncommon Brand Club I’m creating a membership for my remote peeps…go to www.LouiseCourville.co/tubclub (TUB: The Uncommon Brand) to get on the wait-list and  get in at the special introductory offer.

Talk soon,

Louise

There's A Reason Only 4% of Courses Get Completed

This week we are talking about the growth that needs to happen in your business. Transformation happens in circles not silos.

Let me first explain what I mean by the word silo. A silo is a tower that stores grain it’s not where grain grows. A silo in business is when you are working in your business and not on your business.

We know that growth happens when we are working on our business but solopreneurs working on their own, can sometimes create a spin cycle.

Working in circles with other entrepreneurs will get you out of your spin cycle and into a growth latter. Creating community with likeminded business owners opens up the plethora of possibilities.

So, let me ask you wouldn’t it be amazing to create a brand in demand with instant feedback?

What do you do if you don’t measure up…to you? It will be impossible to have genuine relationships. The moment you start pretending especially on social media you stop growing.

There are some of us who have no desire to be out there like a Kardashian or in pictures in our underwear. But we want to be authentic… until you embrace where you are you can’t get where you want to be.

When you pretend you get stuck in the solopreneur spin cycle. But to be fully authentic we need to be face to face – eye to eye.

Giving ourselves time to truly work on our business gives me guilt. I’m not getting what needs to get done - done.  I started to give myself some grace with this. In the mornings around meditation I allow myself time to just think and it has given me so much clarity.

I also give myself time to meet with other solopreneurs (because let’s face it no one in your family really gets you) Give yourself time to work on your business and not always in it.

Transformation happens in circles not silos. Ask someone to meet you for lunch not to pick their brain but to hash stuff out – now go reach out now.

Only when you get known do you get better. The only way to truly get known is to do life with people who get you and where you are in your business…because they’ve been there.

Why do you think that people fall in love in rehab – it’s because first they share what they are going through and second, they find someone who gets who they truly are…they make connections.

When I first started this entrepreneurial venture, it was always in the back of my mind to create community and for some reason I followed the herd and started with courses!

I had no one to keep me authentic with what I was most aligned with in my business. Don’t do what I did and waste time going in the wrong direction.

Real people Real friends Real change. When you stop the hustle, you hear. When you stop the hustle, you learn to listen. To other people’s input and your gut.

In the book Think and Grow Rich Napoleon Hill mentions he was in a mastermind “No mind is complete by itself It needs contact and association with other mind to grow and expand” No two minds ever come together without thereby creating a third, invisible intangible force which may be likened to a third mind also known as a mastermind.

Change in life and change in business happens in groups. Create a group. If you want your group to in a community where there’s accountability in business then join us live where we will meet and walk away with your message that’s creates demand in our

The uncommon Brand Circles Not Silos Live events and in small groups where you’ll show up live and create connection by being authentic.

There’s extraordinary power in being known and I’m not just talking about on Instagram. Being truly know in a group of people who know exactly where you are at in your business and there’s no judgement.

Having been a leader for many years in small groups they connection you create goes deeper – When I first started with my last corporate job the previous RSM would have a Florida meeting and a Georgia meeting separating the team.

When I created team building events and brought them together the growth that the region saw was 124%!

Creating an environment that people feed off of each other and work together is the key to success.

You’re not growing your followers or your email list because people don’t know you and don’t know what you do or how you are different from everyone else.

Take a look at my Facebook and Instagram profile – my message is clear; I’ve had more people want to friend me and the traffic to my website has doubled since changing my message. On a side note I don’t focus on follows on IG but if you listen to my Girl Boss Coaches Podcast or you are reading this post hit follow and mention the podcast, I’d love to follow you back and get to know you better.

There’s a reason only 4% of courses get completed they are missing the two key ingredients for growth.

A coach that does hot-seats once a month isn’t invested, they are doing the minimum viable product. (I’ve bought these courses too!)

Most importantly courses don’t give you accountability.

I have managed sales teams and small groups pretty much my entire adult life and transformation happens in circles with accountability. If you want to differentiate your coaching business and have people, follow you and even copy you then… create an Uncommon Brand.

If you’re done with courses that don’t work or that never get completed and if you’re done with working with coaches that are not invested in your success then let’s work together in circles at: LouiseCourville.com

How To Be Polarizing...The 7 Phases Of The Mastery Framework

How To Be Polarizing...The 7 Phases Of The Mastery Framework

This week we are talking about How to Polarize Your Brand” with my 7 phases of the Mastery framework.

Messaging: The words and stories you tell that sell and make you unmistakably you. Is your message concise? Nailed down to the words that describe you and your business so precisely that your audience will understand what you do in 3 secs or less?

The Three Key Ingredients To Creating An Offer That Converts.

The Three Key Ingredients To Creating An Offer That Converts.

There are 3 P’s to creating an offer that makes your audience sit up and take notice. It’s the Promise Process and the Price. Yes, it’s that simple but there are also some mistakes that you need to avoid which we will go over but first let’s start with the 3 P’s.

A lot of people don’t realize that it’s in the offer that you can differentiate yourself from your competition…read more.

How To Get Paid To Build Your Email List

How To Get Paid To Build Your Email List

Why not get paid to build your email list? We are talking about ways to do this in this week’s blog.

How to Create Bonuses in Your Coaching or Course

Creating bonuses for your programs or courses is more than throwing spaghetti to a wall and seeing if it sticks.

This will only overwhelm your audience.

If you look at other people’s offers you will notice there is a reason for every bonus.

They are interconnected.

It’s like when you go to a beauty counter and they offer bonuses.

They give you sample sizes of other products hoping to get you to use it, like it and buy it the next time you buy.

As online businesses owners, there is a whole other objective and it’s not giving your clients more courses or more stuff for them to consume.

That will ONLY overwhelm them!

There are 2 objectives that you need to keep in mind when building your bonuses out.

  1. You’re 1st objective is to give bonuses that will help your clients be successful.

  2. The bonus can squash any objections THEY might have in achieving the goal.

The bonuses should be tools that they need.

For instance, swipe files. Most people don’t like writing copy.

So, if your offer helps people launch then giving them swipe files so that they can easily change it out with their content, then that’s valuable.

Templates, people are busy and if you can give them a template then that helps them be successful.

I like to give my clients my funnel, it’s a plug and play webinar on demand funnel.

The third thing that really helps your clients be successful is a “done for you service”.

As an example, that funnel can be integrated by my team.

My audience doesn’t like techie stuff, so offering a DFU service allows them to feel relaxed about that issue. So they can create instead of being bogged down by tech issues.

So, what can you offer your clients so that they can be successful with your coaching or course?

It takes time to figure this out but your clients will tell you what they need by asking you questions.

Answer those questions with a bonus in your offer.

If you would like help, I’ve created a PDF that will ask you questions to clarify it for you.

Make it Happen!

Louise

The 4 Types of Emails to Send to Your List...and when to send them.

If you have a list are you nurturing them?

You need to send an email more than once per week, some say every day to be at “top of mind” but most don’t do this.

They don’t want to bug their list. Listen, people’s inboxes are noisy!

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Here’s the worse way to treat your list…I am on email lists of some big players, I never get an email from them unless they are promoting something.

They send out no value and then expect you to jump when they say JUMP!

Stat: 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).

Every business needs an email strategy.

4 Types of emails to send.

1.      Story - Connection, relatability

2.      Content - Deliver Value

3.      Promotional - Directing them to your offer

4.      Hybrid

  • Story and connect it to your offer.

  • Content and promotional 5 ways to X.

  • Current event that’s happening that segues to your offer.

I have a template that you can follow – grab it here.  

Every email you send should have a CTA (call to action). Only one.

You can send them to FREE things that you offer, like a blog post, a podcast or a book. (or ebook) Facebook post and a YouTube video count too!

Tip: If Gmail sees that people are not clicking on your emails then your delivery goes down. Subscriber engagement plays a huge role in email deliverability. Web-mail providers look at your engagement levels and determine which emails make it to the inbox.

If people opt out then that’s a good thing because for the most part, they were seeing your emails and not engaging. I thank them for doing so!

Go through your email list and get rid of the non-engaging people. They hurt your deliver-ability! Go now, I’ll wait. ;) JK.

Most people will open your emails, anything around 20% I believe, is a good open rate. (remember, get them accustomed to clicking as mentioned earlier)

Stat: 28% of consumers would like to receive promotional emails more than once per week

Best days to email:

According to 14 studies and gathered by Coshedule, these are the best days to send emails.

1.      Tuesday

2.      Thursday

3.      Wednesday

The best times:

1.      10 am

2.      8 pm

3.      2 pm

4.      6 am

The readability of your email is important. Short sentences, bullet points, numbers, bold, CAPS and italics.

Having paragraphs doesn’t work in emails and have a conversational tone and talk like you would to a 5th grader.

Tip: Easiest way to know if you are doing this is to read your email out loud.

Building your list.

Stat: For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.

There are two ways to build your email list.

1.      Organic (slow and steady)

2.      Paid (fast and furious)

Organic is through posts, podcasts and any social media outlet. Giving value wherever you can.

A faster organic is to get in front of other people’s audiences. Their podcast, summits, blog posts etc.

Paid traffic is using any of the social platforms and I don’t have to tell you which one is number one!

Some people miss the other paid options, which are people who have your audience, but your offer is different from theirs, so you can pay them.

Pay them to send out an email if they have a large list, send a shout-out if they have a large following. The larger the following the more it costs to play.

The paid traffic people tend to focus on is Facebook Ads, now most say that they don’t have the money to fund this marketing.

Tip: First figure out how much a client is worth to you, 1K – 2K – 5K. Then figure out what it costs to get a client. If it costs you $500 to get one client at 1K then play that slot machine all day - every day!

“Start with the end in mind.” Stephen Covey

Use the template to understand when the BEST time is to email your list…every list is different.

Make it Happen!

Louise

Burnout...apparently it's widespread

Do you know Derek Halpern? He owns Social Triggers and has been online for many years.

He has a very popular YouTube channel and online courses too.

I got an email from him stating he was going to stop selling courses.

Why? In a nutshell...

Because he's burnt out.

I can see how launching courses can be exhausting.

The big build up, the stress if anyone is going to show up on your webinar.

I know you get it.

Trying to be everywhere is exhausting.

I believe that trying to be everywhere on social media is the fastest way to burning yourself out.

Posting 3X a day, engaging in Facebook groups trying to give value.

Now, it's Instagram stories and showing everyone your life as it's happening.

But, I will let you in on a little secret...the gurus in your niche and what they are doing.

I show you exactly what I mean in my new class. Register and I will send you a link.

Make it happen in 19'!

Louise

Differentiate...

For those of you that might not know I came from the optical industry.

My last foray after 20+ years in the industry was managing the southeast, I coached anywhere from 7 to 11 sales reps at any given time in the last 12 years.

One of our messages to Optometrists was how to "Differentiate" their practice from every other doctor and chain out there that they competed against.

If I could go back, I would explain the concept differently with kinda like bridges. At some point we got so excited about our products that we immediately jumped into techno babble.

As coaches, I don't have to drill that point across as hard as we did in the optical industry.

Remember back to when you got EXCITED about what you do now.

That's a good starting point. There are other ways too.

The other ways to differentiate yourself from others in your market.

  1. Have a different offer from those in your field, do your due diligence and know there offers!

  2. Create specialized offers. (I show coaches how to sell their system not themselves - if you're selling yourself that's when it becomes salesy)

  3. Become the go-to person, the authority in your niche by writing a book.

I am talking about this further on the Girl Boss Coaches podcast this week.

Before you go, I've opened up "office hours" a non sales call for you to tell me more about your business, I will also give you one action item to use in your business.

When would be a good time for you and I to chat?

Louisecourville.com to schedule.

Cheers,

Louise 

Chicken Soup For Business

Chicken Soup franchise is a huge win.

Have you ever thought about writing a book?

It's not as hard as it once was. You can hire out a lot of the research and the writing!

If I were to write a version of Chicken Soup it would be on how to scale your business and put it on automation.

I'd call it Chicken Soup for Coaching! How to go from coaching one to coaching M.A.N.Y.

This week on Girl Boss Coaches Podcast we are talking about all the things you can do to create value for your business. 

Did you know that the authors of Chicken Soup For Your Soul didn't actually write the book? 

If you haven't subscribed yet go iTunes and search for us or go directly to www.GirlBossCoachesPodcast.com to listen to today's message.

Making it happen!

Creating Your Traffic Strategy

Girl Boss Coaches Podcast:

Last week’s topic was creating traffic with very little ad spend and this week I want to focus on the steps or the strategy to create a well-oiled machine.

Day 1: Create a loop once I realized how fast it could be once I inadvertently created a loop it was an a-ha moment for me. I will share with you this week every aspect to the loop and how to create it. Today we focus on the daily content. This critical piece SHOULD not be overlooked. Yes, content building can be difficult especially around blogging for me – so I had to find a different platform – one that made it easier to commit to. If you are a writer then you can do emails, if you like being on camera then do FB Lives or Insta-stories, if you like talking then do these briefings like I do. I love teaching in steps – creating a map of how to do something gets me very excited and motivated to do it. Writing a 2000-word blog – not so much. So, today’s challenge is to find your daily content vehicle.

Day 2: Create a platform where there are millions of followers. Like YouTube if that’s your audience or Instagram. In the bio of which ever platform you choose put a link JUST one link driving them to a piece of content that is directly associated to your business. So, for instance, a PIECE of my coaching is that I teach how to close discovery calls so my content that I drive traffic to is 3 Secrets to Closing Sales Calls. If you don’t do sales calls or sell a high-ticket program – you are not going to click on my link and I DON’T want you to, right?  So, today’s challenge is creating one very SPECIFIC content piece that your audience and ONLY your audience would be intrigued by.

Day 3: Now run an ad to that piece of content. We do this for 2 reasons. We are building a larger audience and we pixel the page that that content is on. Mine is in an opt-in funnel even my website drives them to that funnel. So, I have Instagram, I have my podcast, my website and a FB Ad running everyone who does discovery calls to that page. They don’t even have to opt-in to the free download it’s not my whole objective.  

Day 4: Sometimes when we create ads it can be difficult to target your audience by creating your audience inside the ad and FB won’t be able to do a look alike audience until you have at least 100 people from the same country click onto that page. So, the goal is to get 100 clicks on your page so that the pixel fires, but the goal is to create another ad and retarget all the visitors to that page that you had pixeled. The beautiful thing is that now this audience is considered a warm audience because this isn’t the first time they have been introduce to you – remember it takes 6-7 touches for people to buy so you are creating this with the retargeting campaign.

Day 5: Creating something that gives them a need to give you their email address. Once you have this then they are considered a hot lead. Then you are going to send them an email the next day pointing something out to them or giving them more value for two consecutive days. Then on the 3rd day you’re going to drop in your offer.

Day 6: So now you have created your loop. You have one amazing piece of your program and you have an Ad, your Instagram, your daily content feeding your AD and then creating your audience, then it loops over to NEW AD with highly targeted audience and continue to do this creating your email list and building your social media platforms at the same time. I would suggest getting a program that helps you build your social media platforms or buying shout-outs if you want to ramp up this process fast.  

Day 7: Create one presentation describing your process, like if you were to present it live at a TED Talk. Create a title and a HOOK that’s truly unique (this could take a while) Make it sexy - Put a power point together and teach your process, create a transcript from it and make it a FREE plus shipping offer on how your process works.

Grab my Coach’s Toolkit. You’ll be pleasantly surprised! 

The 7 Habits to Optimize Your Performance

The 7 Habits to Optimize Your Performance.

This could invariably change the trajectory of your business and your life. I know my favorite one personally is number six…read through and tell us what you have already incorporated in your business that has made a huge difference on your productivity and your revenue.

1)The first habit to form is…Creating a morning routine. This can be hard to create but the most successful people have amazing routines.

This could be, a gratitude journal, meditation, morning smoothie, a workout, making your bed or no media. It can be whatever you want to create.

Start with TWO and give it 10 minutes of your time. Increase weekly with longer sessions by 5 minutes or adding a new habit.

Oprah’s morning routine is to…

What's Your Hook?

What’s your hook?

I listened extensively this morning about creating your hook. What is it?

A hook is what is different about your offer that is going to GRAB your audience’s attention.

For those who don’t know me, I am a get to the point kind of person. I have little fluff and I love bullet points. This is what you are going to get from me. I am not going to explain it until I am blue in the face.

If you want that then go listen to Amy Porterfield...