Differentiate...

For those of you that might not know I came from the optical industry.

My last foray after 20+ years in the industry was managing the southeast, I coached anywhere from 7 to 11 sales reps at any given time in the last 12 years.

One of our messages to Optometrists was how to "Differentiate" their practice from every other doctor and chain out there that they competed against.

If I could go back, I would explain the concept differently with kinda like bridges. At some point we got so excited about our products that we immediately jumped into techno babble.

As coaches, I don't have to drill that point across as hard as we did in the optical industry.

Remember back to when you got EXCITED about what you do now.

That's a good starting point. There are other ways too.

The other ways to differentiate yourself from others in your market.

  1. Have a different offer from those in your field, do your due diligence and know there offers!

  2. Create specialized offers. (I show coaches how to sell their system not themselves - if you're selling yourself that's when it becomes salesy)

  3. Become the go-to person, the authority in your niche by writing a book.

I am talking about this further on the Girl Boss Coaches podcast this week.

Before you go, I've opened up "office hours" a non sales call for you to tell me more about your business, I will also give you one action item to use in your business.

When would be a good time for you and I to chat?

Louisecourville.com to schedule.

Cheers,

Louise 

Chicken Soup For Business

Chicken Soup franchise is a huge win.

Have you ever thought about writing a book?

It's not as hard as it once was. You can hire out a lot of the research and the writing!

If I were to write a version of Chicken Soup it would be on how to scale your business and put it on automation.

I'd call it Chicken Soup for Coaching! How to go from coaching one to coaching M.A.N.Y.

This week on Girl Boss Coaches Podcast we are talking about all the things you can do to create value for your business. 

Did you know that the authors of Chicken Soup For Your Soul didn't actually write the book? 

If you haven't subscribed yet go iTunes and search for us or go directly to www.GirlBossCoachesPodcast.com to listen to today's message.

Making it happen!

Creating Your Traffic Strategy

Girl Boss Coaches Podcast:

Last week’s topic was creating traffic with very little ad spend and this week I want to focus on the steps or the strategy to create a well-oiled machine.

Day 1: Create a loop once I realized how fast it could be once I inadvertently created a loop it was an a-ha moment for me. I will share with you this week every aspect to the loop and how to create it. Today we focus on the daily content. This critical piece SHOULD not be overlooked. Yes, content building can be difficult especially around blogging for me – so I had to find a different platform – one that made it easier to commit to. If you are a writer then you can do emails, if you like being on camera then do FB Lives or Insta-stories, if you like talking then do these briefings like I do. I love teaching in steps – creating a map of how to do something gets me very excited and motivated to do it. Writing a 2000-word blog – not so much. So, today’s challenge is to find your daily content vehicle.

Day 2: Create a platform where there are millions of followers. Like YouTube if that’s your audience or Instagram. In the bio of which ever platform you choose put a link JUST one link driving them to a piece of content that is directly associated to your business. So, for instance, a PIECE of my coaching is that I teach how to close discovery calls so my content that I drive traffic to is 3 Secrets to Closing Sales Calls. If you don’t do sales calls or sell a high-ticket program – you are not going to click on my link and I DON’T want you to, right?  So, today’s challenge is creating one very SPECIFIC content piece that your audience and ONLY your audience would be intrigued by.

Day 3: Now run an ad to that piece of content. We do this for 2 reasons. We are building a larger audience and we pixel the page that that content is on. Mine is in an opt-in funnel even my website drives them to that funnel. So, I have Instagram, I have my podcast, my website and a FB Ad running everyone who does discovery calls to that page. They don’t even have to opt-in to the free download it’s not my whole objective.  

Day 4: Sometimes when we create ads it can be difficult to target your audience by creating your audience inside the ad and FB won’t be able to do a look alike audience until you have at least 100 people from the same country click onto that page. So, the goal is to get 100 clicks on your page so that the pixel fires, but the goal is to create another ad and retarget all the visitors to that page that you had pixeled. The beautiful thing is that now this audience is considered a warm audience because this isn’t the first time they have been introduce to you – remember it takes 6-7 touches for people to buy so you are creating this with the retargeting campaign.

Day 5: Creating something that gives them a need to give you their email address. Once you have this then they are considered a hot lead. Then you are going to send them an email the next day pointing something out to them or giving them more value for two consecutive days. Then on the 3rd day you’re going to drop in your offer.

Day 6: So now you have created your loop. You have one amazing piece of your program and you have an Ad, your Instagram, your daily content feeding your AD and then creating your audience, then it loops over to NEW AD with highly targeted audience and continue to do this creating your email list and building your social media platforms at the same time. I would suggest getting a program that helps you build your social media platforms or buying shout-outs if you want to ramp up this process fast.  

Day 7: Create one presentation describing your process, like if you were to present it live at a TED Talk. Create a title and a HOOK that’s truly unique (this could take a while) Make it sexy - Put a power point together and teach your process, create a transcript from it and make it a FREE plus shipping offer on how your process works.

Grab my Coach’s Toolkit. You’ll be pleasantly surprised! 

The 7 Habits to Optimize Your Performance

The 7 Habits to Optimize Your Performance.

This could invariably change the trajectory of your business and your life. I know my favorite one personally is number six…read through and tell us what you have already incorporated in your business that has made a huge difference on your productivity and your revenue.

1)The first habit to form is…Creating a morning routine. This can be hard to create but the most successful people have amazing routines.

This could be, a gratitude journal, meditation, morning smoothie, a workout, making your bed or no media. It can be whatever you want to create.

Start with TWO and give it 10 minutes of your time. Increase weekly with longer sessions by 5 minutes or adding a new habit.

Oprah’s morning routine is to…

What's Your Hook?

What’s your hook?

I listened extensively this morning about creating your hook. What is it?

A hook is what is different about your offer that is going to GRAB your audience’s attention.

For those who don’t know me, I am a get to the point kind of person. I have little fluff and I love bullet points. This is what you are going to get from me. I am not going to explain it until I am blue in the face.

If you want that then go listen to Amy Porterfield...

Best Business Books for Entrepreneurs

Best Business Books for Entrepreneurs

What I know I am not is a book review expert so I haven't read all these books.

This is a really good compilation of books that if you are an entrepreneur you've probably read some of them and if aren't there are a few in there for you too.

Almost all of the books have several hundred reviews and if they don't they have very high ratings 4.5 and above. 

This list came by recommendation by other entrepreneurs and if you are an entrepreneur then you know how passionate you can be about what you have read! 

As entrepreneurs we have what they call "high processing capacity" from Alex Charfen's book the Entrepreneurial Personality. 

When something is sparks your interest you will study it so that you know more than anyone else on the topic. 

You do process faster allowing you to find

How to get started with an online business

So, you want to do something new, you've been thinking something with some freedom but you’re not sure what. Maybe you’ve always had the urge to do your own thing, or maybe you’ve recently become fed up with a job you hate.

There are many reasons to start your own business, you may know someone who is doing it or you just want more flexibility to be with your family. Regardless of why you want to start a  business, there’s never been a better time to do it.

What if you don’t know what business you want to start?

SUPER POWERS

There are a lot of terms for the leader in a business, attractive character or the charismatic leader whichever term you use or want to create it boils down to creating a story around you that resonates with your tribe.

Creating your tribe doesn’t have to be thousands and thousands of people, if you create 1000 raving fans that’s all you need to create a tribe that will follow you and buy whatever you are selling.

First, we must help other people. Zig Ziglar says it best, “You will get all you want in life if you help enough other people get what they want.”

I never signed up to be a “leader” it always happened and I could never figure out why. It took me a while to figure out what makes a leader and it’s this insatiable need for knowledge, to master something and then share it with everyone.

People with this thirst for more knowledge want to teach what they know and they want to help or serve others. If that’s you then let’s look at how we can differentiate your offering from the pack.

Defining your superpowers... keep reading.

3 Reasons why buying a course didn't work

The reason we buy courses is to learn something so that we can apply it to our lives and businesses, right? You spent hard earned money on courses and you vowed that you weren’t going to buy another one but we do.

This one thing is all I need to move forward you tell yourself.

I am here to tell you WHY they

The quickest and easiest way to create passive income

The beautiful thing about being a creative is that…you’re creative!

You tend to be “hands on” type of people. Creating checklists, getting things organized and making sure they are implemented.

What happens to us all is that we have a hard time letting others do what we do because we can either pop it out fast or we just tend to feel we can do it better.

Is this you?

You are always “doing”! We tend to work long hours and taking time to rebuild our souls is last on the list.

How your personality affects your business

There are 16 different personalities in the Myers – Briggs personality test and knowing yours will change the way you look at things in your life and your business profoundly…so don’t ignore it.

The one thing you will want to keep in mind when you are doing the test is that sometimes you will fall in the middle – right dab in the middle and if you do then be sure to pick the tiny circle in the middle.

When I did this the first few times – and the reason I kept doing it was I wasn’t quite relating to the results – half of me was but it wasn’t a total heck yea moment.

Then I saw that little tiny elvis circle and said to myself

6 Ways to take your PASSION to PASSIVE Income!

If you are working full time you may be asking yourself - how do I start a business? This is to the absolute BEST time to start a business and here is why.

You don't have the same pressure to perform, you can go at a 5 hours a week pace and build a solid foundation and gradually build upon it. 

You can start getting a second income by setting goals that you want to achieve. Start first with $500 month, then $1000 you get the picture. Work your way up in increments until you get to covering your salary.