It's tough getting your business off the ground and once you do it's even tougher to scale it. If you are working crazy hours and if you are still exchanging time for money then its time to move your business to the next level.
How do you do that? It's with webinars, it has been said over and over that launching a product through a webinar has grown more businesses then any other vehicle or platform.
I know what you are thinking...yeah that's great but what do I teach? I am a yoga, Pilates or a cardio fitness trainer.
First you have to niche down until it hurts.
Who do you teach for example, you might teach pregnant women how to keep their fitness going throughout their pregnancy.
Become the authority on all things that pregnant women go through with their health and fitness and how to spring back from pregnancy.
Answer all their questions become the authority. Once you become the authority you will be in the sweet spot to create another channel of income. See the blog 3 things you can do now to grow your business.
You can also teach about anything in business that you perfected. Do you have a ton of followers on a social media platform or have you perfected something within your space that you can teach other instructors how to do it.
Or you have all this knowledge, years of doing your craft...but its stuck in your head, no offense but it is and it's about time to let it all out!
With practice - but first you have to create your slide deck and its going to be close to 100 slides. A hundred slides! It sure is because you have to give your audience all the What and Whys in a webinar and that takes time.
You also have to give them insight into you as well as share some stories of success. How you scaled your business. I agree with you it's work on the onset but you have to realize that once you launch it's totally up to you how much you want to be involved.
Your course can be set up and on evergreen and have no contact and they teach from video. Some entrepreneurs have a weekly FB live Q&A session, I have been in a coaching course and my coach had a monthly call. It really depends on you.
You need to get out of your comfort zone, stretch yourself. I have a list of things to do that will help you with that.
There was a blog I read about a guy who did one thing that scared him for 365 days and the best thing he said was that he was so not frightened to do anything anymore. He scared himself fearless! Here is the PDF.
I know, it took me a while to get over the butterflies in my stomach when I did anything that there were a ton of people on the conference call or webinar. After a few times it can actually be fun because everyone is on mute and you can't be interrupted!
You just have to FRAME it. What I mean by that is before you get on the call you have a conversation with yourself that you are giving everyone very valuable information and that it's okay if they don't purchase anything from you today, as long as they leave having learned something.
Maybe its the next time that they will purchase, as they say "when the student is ready, the teacher will appear." They just weren't ready. It takes around 7 touches with a person before they are willing to do business with you.
So start building now, giving valuable content without asking for anything. If you have a course or an off shoot of your business that you have been thinking about and want to bounce your idea off someone, I have a totally free bounce session for that exact reason. Because there is nothing worse then being stuck on an idea.
One last thing because I know you are talking yourself out of it right now!
You are unique even if there are courses/groups or supplements out there it will be you that people will resonate with - you because of the way you teach. Think about it when you were in school were there two teachers alike?
No not ever and you had one teacher every year that you learned from that was just a better teacher because of the way he/she taught. I can think of two I am sure you can too. Then I had a teacher that if you asked him the TIME, he would tell you how to build a clock!
You can do this, take your next step with your fitness business and start doing webinars to lift it to the next level.