If you have a list are you nurturing them?
You need to send an email more than once per week, some say every day to be at “top of mind” but most don’t do this.
They don’t want to bug their list. Listen, people’s inboxes are noisy!
Here’s the worse way to treat your list…I am on email lists of some big players, I never get an email from them unless they are promoting something.
They send out no value and then expect you to jump when they say JUMP!
Stat: 77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).
Every business needs an email strategy.
4 Types of emails to send.
1. Story - Connection, relatability
2. Content - Deliver Value
3. Promotional - Directing them to your offer
Story and connect it to your offer.
Content and promotional 5 ways to X.
Current event that’s happening that segues to your offer.
I have a template that you can follow – grab it here.
Every email you send should have a CTA (call to action). Only one.
You can send them to FREE things that you offer, like a blog post, a podcast or a book. (or ebook) Facebook post and a YouTube video count too!
Tip: If Gmail sees that people are not clicking on your emails then your delivery goes down. Subscriber engagement plays a huge role in email deliverability. Web-mail providers look at your engagement levels and determine which emails make it to the inbox.
If people opt out then that’s a good thing because for the most part, they were seeing your emails and not engaging. I thank them for doing so!
Go through your email list and get rid of the non-engaging people. They hurt your deliver-ability! Go now, I’ll wait. ;) JK.
Most people will open your emails, anything around 20% I believe, is a good open rate. (remember, get them accustomed to clicking as mentioned earlier)
Stat: 28% of consumers would like to receive promotional emails more than once per week
Best days to email:
According to 14 studies and gathered by Coshedule, these are the best days to send emails.
The best times:
1. 10 am
2. 8 pm
3. 2 pm
4. 6 am
The readability of your email is important. Short sentences, bullet points, numbers, bold, CAPS and italics.
Having paragraphs doesn’t work in emails and have a conversational tone and talk like you would to a 5th grader.
Tip: Easiest way to know if you are doing this is to read your email out loud.
Building your list.
Stat: For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.
There are two ways to build your email list.
1. Organic (slow and steady)
2. Paid (fast and furious)
Organic is through posts, podcasts and any social media outlet. Giving value wherever you can.
A faster organic is to get in front of other people’s audiences. Their podcast, summits, blog posts etc.
Paid traffic is using any of the social platforms and I don’t have to tell you which one is number one!
Some people miss the other paid options, which are people who have your audience, but your offer is different from theirs, so you can pay them.
Pay them to send out an email if they have a large list, send a shout-out if they have a large following. The larger the following the more it costs to play.
The paid traffic people tend to focus on is Facebook Ads, now most say that they don’t have the money to fund this marketing.
Tip: First figure out how much a client is worth to you, 1K – 2K – 5K. Then figure out what it costs to get a client. If it costs you $500 to get one client at 1K then play that slot machine all day - every day!
“Start with the end in mind.” Stephen Covey
Use the template to understand when the BEST time is to email your list…every list is different.
Make it Happen!