If you are contemplating about creating a course for your business, then good for you! It’s the easiest way to create consistent income in your business.
I created a list of 7 things you should know about course creation.
1: Don’t create the content until you have sold it!
What you want to do is build it with students in it. This to be sure that you are getting feedback as you build it.
Creating anything without feedback will be a waste of your valuable time.
You can do this, two ways – By doing a weekly live training while you record it, or you can pre-record it and be one week ahead of your students.
Tip: If you decide to do it LIVE, the easiest way to edit it will be allow questions at the end so that there is less editing and less interruption for you.
Instead of weekly you can do a training that is 3 or 4 hours long and just cut up the video into lessons.
2: Do an ASK campaign.
Find 3 people that best fit your ideal client. By doing this you find their struggles, what’s holding them back and their fears. Everything you do inside your business will need the answers to these questions, not just your course outline but more importantly your sales copy – you need to be talking directly to your avatar or you won’t resonate with them. You need to be able to touch on their every thought and objections inside your webinar. Without these questions you will be throwing darts in the dark.
Tip: Where do you find your avatars? Inside groups, especially any group you paid to be apart of. People want to help you. Just ask them in a post. You will get volunteers in abundance.
3: The platform to hold your course.
Pick a free platform or a flat monthly payment option stay clear of a percentage of your sales. If you are creating funnels then a great platform is ClickFunnels, (free two-week trial) and there’s course creation feature in their software. and Kajabi. Kajabi being the most expensive but it’s more than just a course platform. Three other platforms for you to consider are Thinkific, Teachable and MemberVault.
There is Udemy as well, but I wouldn’t put your entire course inside their platform. I would use them for a quick course maybe a portion of your course to gather emails. How do you gather emails? Inside your course send them to your website for an optin that will help them further.
I’ve seen this at the end most often and be careful not to do plugs throughout because Udemy will not approve this. The only reason why I wouldn’t use Udemy is that they control the price of your course, so do a “feeder course” into your signature program.
4: Course Outline Tool:
Use the free tool Workflowy to create your Modules and Lesson outline.
This is the best tool to keep all your notes in one place and it updates every time you use it. You can also use this for your students to submit homework – in one click they can share a portion of their board and send it to you either through your help desk or email.
They have a help tab and a video on how to use it. I keep a lot of business-related topics in workflowy from my goals, Dream 100 and podcast list of shows I like to be a guest on.
Let’s face it lists on paper doesn’t work.
5: Invest in a good microphone and light source:
You will need to be creating opt-in videos. Blue Yeti and the Audio Technica are the two I’ve used – most people love their blue yeti – mine stopped working so that’s why the second mic and the light that I use and love is the ring Neewer Ring Light And Stand Kit.
Why a light kit?
You will need to have your face illuminated without shadows. It will also make you look better…okay younger!
6: Recording your course:
You are going to need somewhere to record your videos and, the top one on the market right now is Zoom.
At the time of this post, it’s $14 a month and it has this cool feature if you want to record your iPhone this feature alone was 30-40 dollars from other platforms.
If you are planning on doing live webinars then that feature is an additional $40 a month. I record my webinar and put into my evergreen webinar funnel. That’s a link if you want to learn more about webinar funnels.
Zoom is also great for Discovery Calls so you can record them and listen to later for review.
7: Build OUT at Least ONE social platform:
Pick one platform to go deep on. Facebook, Instagram, Pinterest or a podcast.
Having a following to sell your course to so, that you don’t have to buy ads. My podcast is a daily deposit and business tip that I now have over 385 episodes. It’s an Alexa Flash Briefing and it’s also on iTunes.> Girl Boss Coaches
Tip: If what you teach is visual, then I would suggest YouTube. Not only is YouTube a social platform it’s a search engine. Getting ranked on YouTube can get you on the 1st page of Google.
One of the best ways to use Instagram is to get shout-outs by other pages where they mention you in a post and you mention them.
If your audience is smaller than theirs then you can do a 3 for 1 where you do 3 shouts to their 1.
You can also look to buy a shout-out from a large influencer, the return rate is very good versus buying ads.
If you want to sell your course then you will need to create an irresistible offer this worksheet will help you pull out the offer creation.
It’s editable when you save it to your files and open it inside your documents.
Let me know below what you are planning to create your course on - I would love to know.
All the success to you.
P.S. Listen to Girl Boss Coaches Podcast to get daily tips on iTunes!