More and more people are looking at creating a course lately, so I made a list of 7 things I think everyone should know about course creation.
1: Don’t create the content until you have sold it! What you want to do is build it with students in it. This to be sure that you are getting feedback as you build it. Creating anything without feedback will be a waste of your valuable time. You can do this, two ways – By doing a weekly live training while you record it, or you can pre-record it and be one week ahead of them. If you decide to do it LIVE ONLY allow questions at the end so that there is less editing and less interruption for you. Instead of weekly you can do a training that is 3 or 4 hours long and just cut up the video into lessons.
2: Do an ASK campaign. Find 3 people that best fit your ideal client. By doing this you find their struggles, what’s holding them back and their fears. Everything you do inside your business will need the answers to these questions, not just your course outline but more importantly your sales copy – you need to be talking directly to your avatar or you won’t resonate with them. You need to be able to touch on their every thought and objections inside your webinar. Without these questions you will be throwing darts in the dark.
3: The platform to hold your course in. Pick a free platform or a flat monthly payment option stay clear of a percentage of your sales. If you are creating funnels then a great platform is ClickFunnels, (free two-week trial) and there’s course creation feature in their software. and Kajabi. Kajabi being the most expensive but it’s more than just a course platform. Three other platforms for you to consider are Thinkific, Teachable and MemberVault. The platform that gets used by a lot of course creators is Thinkific. There is Udemy as well, but I wouldn’t put your entire course inside their platform. I would use them for a quick course maybe a portion of your course to gather emails. The reason why I wouldn’t use them is that they control the price of your course and you don’t want that!
4: Course Outline Tool: Use the free tool Workflowy to create your Modules and Lesson outline. This is the best tool to keep all your notes in one place and it updates every time you use it. You can also use this for your students to submit homework – in one click they can share a portion of their board and send it to you either through your help desk or email. They have a help tab and a video on how to use it. I keep a lot of business-related topics in mind from goals, Dream 100, if I see or learn something I immediately add to my lists.
5: Invest in a good microphone and light source because you will need to be creating opt-in videos. Blue Yeti and the Audio Technica are the two I’ve used – most people love their blue yeti – mine stopped working so that’s why the second mic and the light that I use and love is the ring Neewer Ring Light And Stand Kit, why a light kit? Because if you aren’t doing LIVES you probably aren’t do business-more on Lives in an upcoming tip. Good lighting can make you look great
6: You are going to need somewhere to record your videos and, the top one on the market right now is Zoom. At the time of this recording, it’s $14 a month and it has this cool feature if you want to record your iPhone this feature alone was 30-40 dollars from other platforms. If you are planning on doing live webinars then that feature is an additional $40 a month. I record my webinar and put into my funnel. Zoom is also great for Discovery Calls so you can record them and listen to see where you may have gone wrong in the call, listen for their objections and have that covered with your messaging way before you get on the next call. It’s also good to record so that when you want to hand of the Discovery call to an assistant or a salesperson in the future you can give them the recordings.
7: Build OUT at Least ONE social platforms to sell your course in so that you don’t have to buy ads. The most popular two right now at the time of this recording is Facebook groups and an Instagram Business account. One of the best ways to use Instagram is to get shout-outs by other pages where they mention you in a post and you mention them. If your audience is smaller than theirs then you can do a 3 for 1. You do 3 shouts to their 1. You can also look to buy a shout-out from a large influencer, the return rate is very good versus buying ads or having someone manage your FB Ads which could be a couple of thousand a month. Always be directing people to your FB Group and your Instagram page.
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