entrepreneur

How to Create Bonuses in Your Coaching or Course

Creating bonuses for your programs or courses is more than throwing spaghetti to a wall and seeing if it sticks.

This will only overwhelm your audience.

If you look at other people’s offers you will notice there is a reason for every bonus.

They are interconnected.

It’s like when you go to a beauty counter and they offer bonuses.

They give you sample sizes of other products hoping to get you to use it, like it and buy it the next time you buy.

As online businesses owners, there is a whole other objective and it’s not giving your clients more courses or more stuff for them to consume.

That will ONLY overwhelm them!

There are 2 objectives that you need to keep in mind when building your bonuses out.

  1. You’re 1st objective is to give bonuses that will help your clients be successful.

  2. The bonus can squash any objections THEY might have in achieving the goal.

The bonuses should be tools that they need.

For instance, swipe files. Most people don’t like writing copy.

So, if your offer helps people launch then giving them swipe files so that they can easily change it out with their content, then that’s valuable.

Templates, people are busy and if you can give them a template then that helps them be successful.

I like to give my clients my funnel, it’s a plug and play webinar on demand funnel.

The third thing that really helps your clients be successful is a “done for you service”.

As an example, that funnel can be integrated by my team.

My audience doesn’t like techie stuff, so offering a DFU service allows them to feel relaxed about that issue. So they can create instead of being bogged down by tech issues.

So, what can you offer your clients so that they can be successful with your coaching or course?

It takes time to figure this out but your clients will tell you what they need by asking you questions.

Answer those questions with a bonus in your offer.

If you would like help, I’ve created a PDF that will ask you questions to clarify it for you.

Make it Happen!

Louise

Best Business Books for Entrepreneurs

Best Business Books for Entrepreneurs

What I know I am not is a book review expert so I haven't read all these books.

This is a really good compilation of books that if you are an entrepreneur you've probably read some of them and if aren't there are a few in there for you too.

Almost all of the books have several hundred reviews and if they don't they have very high ratings 4.5 and above. 

This list came by recommendation by other entrepreneurs and if you are an entrepreneur then you know how passionate you can be about what you have read! 

As entrepreneurs we have what they call "high processing capacity" from Alex Charfen's book the Entrepreneurial Personality. 

When something is sparks your interest you will study it so that you know more than anyone else on the topic. 

You do process faster allowing you to find

How your personality affects your business

There are 16 different personalities in the Myers – Briggs personality test and knowing yours will change the way you look at things in your life and your business profoundly…so don’t ignore it.

The one thing you will want to keep in mind when you are doing the test is that sometimes you will fall in the middle – right dab in the middle and if you do then be sure to pick the tiny circle in the middle.

When I did this the first few times – and the reason I kept doing it was I wasn’t quite relating to the results – half of me was but it wasn’t a total heck yea moment.

Then I saw that little tiny elvis circle and said to myself

The Launch Formula

When you launch your course or business the best results are found in doing webinars. Now there will be a saturation of webinars at some point and they won't be as effective as they are now. 

So, start now you will be a head of the curve!

There is a lot of expense in doing FB Ads and if you aren't careful you might be spending more than you make.

So it's imperative to have a formula to work from, so you need to know your ad spend but you also need to know your conversion rate.