6 Ways to take your PASSION to PASSIVE Income!

If you are working full time you may be asking yourself - how do I start a business? This is to the absolute BEST time to start a business and here is why.

You don't have the same pressure to perform, you can go at a 5 hours a week pace and build a solid foundation and gradually build upon it. 

You can start getting a second income by setting goals that you want to achieve. Start first with $500 month, then $1000 you get the picture. Work your way up in increments until you get to covering your salary. 

You missed it!

You missed it!

I am so happy our paths crossed today! We are about to start a 5 Day Challenge that will send you on your way to building what you are most passionate about and put it to work for you!

Finding your PASSION first will save you a huge amount of your time and tons of money. I have spent more money building and tearing down businesses then I care to think about.

Okay, I will tell you. There have be three that were up and running with LLC, trademarks, websites and courses that I have shut down.

Why? Because once I was up and running I realized they either weren’t fun to do or they were very high risk of losing a lot of money.

Last summer I realized…this is crazy!

So, I set out to find my passion and dig deeper into my personality so that the next thing I did felt congruent with who I was.

9 Lead Generation tactics to apply to your business

9 Lead Generation tactics to apply to your business

Feel like you are in a dark room trying to find customers?

You know they’re out there somewhere. But short of stopping everything else you’re doing to track them down, how can you get them to come to you?

When they reach this point, most entrepreneurs need to do something that sounds a little counterintuitive.

They actually need to stop focusing on getting customers, and start focusing on getting leads.

The Launch Formula

When you launch your course or business the best results are found in doing webinars. Now there will be a saturation of webinars at some point and they won't be as effective as they are now. 

So, start now you will be a head of the curve!

There is a lot of expense in doing FB Ads and if you aren't careful you might be spending more than you make.

So it's imperative to have a formula to work from, so you need to know your ad spend but you also need to know your conversion rate.

Hate Mondays?

In two weeks it will be a year since I left my corporate job and not to sound too cliche' its been the best thing to happen to me. 

I've managed people all my work career - their success was all I ever wanted for them. It truly was gift to help people achieve their goals. I had one rep who was rookie of the year, salesman of the year then promoted to regional manager and then RSM of the year in 3 short years.

For me it was never about the money and recently I had a coach tell me

It's tough getting your business off the ground and once you do it's even tougher to scale it. If you are working crazy hours and if you are still exchanging time for money then its time to move your business to the next level. 

How do you do that? It's with webinars, it has been said over and over that launching a product through a webinar has grown more businesses then any other vehicle or platform. 

I know what you are thinking...yeah that's great but what do I teach? I am a yoga, Pilates or a cardio fitness trainer.

First you have to niche down until it hurts. 

Who do you teach for example, you might teach pregnant women how to keep their fitness going throughout their pregnancy.

Become the authority on all things that pregnant women go through with their health and fitness and how to spring back from pregnancy.

Answer all their questions become the authority. Once you become the authority you will be in the sweet spot to create another channel of income. See the blog 3 things you can do now to grow your business. 

You can also teach about anything in business that you perfected. Do you have a ton of followers on a social media platform or have you perfected something within your space that you can teach other instructors how to do it. 

Or you have all this knowledge, years of doing your craft...but its stuck in your head, no offense but it is and it's about time to let it all out!  

With practice - but first you have to create your slide deck and its going to be close to 100 slides. A hundred slides! It sure is because you have to give your audience all the What and Whys in a webinar and that takes time. 

You also have to give them insight into you as well as share some stories of success. How you scaled your business. I agree with you it's work on the onset but you have to realize that once you launch it's totally up to you how much you want to be involved. 

Your course can be set up and on evergreen and have no contact and they teach from video. Some entrepreneurs have a weekly FB live Q&A session, I have been in a coaching course and my coach had a monthly call. It really depends on you. 

You need to get out of your comfort zone, stretch yourself. I have a list of things to do that will help you with that.

There was a blog I read about a guy who did one thing that scared him for 365 days and the best thing he said was that he was so not frightened to do anything anymore. He scared himself fearless! Here is the PDF.

I know, it took me a while to get over the butterflies in my stomach when I did anything that there were a ton of people on the conference call or webinar. After a few times it can actually be fun because everyone is on mute and you can't be interrupted!

You just have to FRAME it. What I mean by that is before you get on the call you have a conversation with yourself that you are giving everyone very valuable information and that it's okay if they don't purchase anything from you today, as long as they leave having learned something.

Maybe its the next time that they will purchase, as they say "when the student is ready, the teacher will appear." They just weren't ready. It takes around 7 touches with a person before they are willing to do business with you. 

So start building now, giving valuable content without asking for anything. If you have a course or an off shoot of your business that you have been thinking about and want to bounce your idea off someone, I have a totally free bounce session for that exact reason. Because there is nothing worse then being stuck on an idea.

One last thing because I know you are talking yourself out of it right now! 

You are unique even if there are courses/groups or supplements out there it will be you that people will resonate with - you because of the way you teach. Think about it when you were in school were there two teachers alike?

No not ever and you had one teacher every year that you learned from that was just a better teacher because of the way he/she taught. I can think of two I am sure you can too. Then I had a teacher that if you asked him the TIME, he would tell you how to build a clock! 

You can do this, take your next step with your fitness business and start doing webinars to lift it to the next level. 


Why I have a Coach


Sometimes it better to give then to ask. Plus I am not very good at asking for help, this is probably one of my weaknesses because I think I can do it all. Is this you? Can you wrap your head around something and get it done? 

Not always the best use of time, so recently I hired a squarespace - convertkit expert and she was amazing. What would have taken me all week to complete she banged out in 1 day.

So sometimes it DOES pay to get the help. 

Here are some suggestions on how to get some free stuff when it comes to paying for coaching, classes or courses.

When I decided to start to do webinars it was because I came from a corporate background and they were a huge part of communicating. I decided that this is where I would niche down and then I became kind of obsessed with them. I signed up for every webinar that I could.

I watched, listened and took crazy notes - literally notes on every slide on how to give a phenomenal webinar from very successful people in the business. What to do, how to say it and even more importantly what NOT to do. 

Here is a suggestion on what not to do. I was on a webinar from a guy who was promoting himself on a FB group and how he was so successful in his business so I thought why not and jumped on.

He was very enthusiastic which is great when you are selling something, people want to be apart of the excitement. His vital mistake was that he was holding out the information for way too long. In this webinar you could see the question section and I could actually see where the audience was getting really anxious for him to finish and quite frankly so was I - just tell us the price already!

As soon as he did I am quite sure that half of his audience dropped off, just as I did. When you are done with the information that is valuable you need to close, don't keep rambling on like this guy did, there was no value in what he was giving us. 

When your audience starts to feel like you are wasting their time then you know you have lost them, if I was to coach this guy that would be the area I would focus on.  

What you shouldn't do is copy what others are doing - just watch as many webinars in your niche. Take copious notes on what you liked and what you didn't and put your OWN spin on it.

One person who did this very tactic was Russell Brunson, the owner of clickfunnels. Russell is a very creative guy who saw other people being very success in the vitamin business and set out to find what they were doing.

He tells us exactly what he did on his website. He started ordering his competitor's product and watching exactly how they did their marketing from the sales page design to the up sell and the down sell.

Then he mimicked what they were doing - not copying. He put his own spin on it. Then he went one step further and created ClickFunnels and shows you how to achieve his very success by mimicking his successful funnels.   

They say it takes 10,000 hours of doing something - whatever that might be to become an expert. If you did something or that one thing for 8 hours a day it would take you 1250 days or almost 3 1/2 years to become an expert .  

So if you are trying to be successful in your niche then I would suggest that you sign up for webinars and watch what they are doing and save yourself a lot of money and a ton of hours. 

Now if fear is stopping you from doing webinars do small steps to concur fear - here is a list of things to do to help you get over fear. Small steps make it easier to overcome fear so download that PDF.

When you are starting out and you can't find the direction you need from your family and friends, lets face it we love them to death but they are not business coaches and they don't always tell you like it is - they tend to tell you what you want to hear. 

So here is my second suggestion to you if you need coaching, utilize their free 15 - 20 minute call. Its not a lot of time but as you are discussing your business there will be a nugget or two that will come out of the session, I can assure you. 

Coaches love to give advice they can't help themselves. 

The third thing to do is sign up for a coach's emails they send out some amazing free content every week and leave some great advice in their blog posts.

I have done this several times, in my case its usually to see their sequence of emails or I follow someone that's doing what I want to perfect or learn in an area of my business. ie: Webinars 

Here's the thing if you are going to do these three things then you have to follow through on your own. That's not always easy because what a coach does bring is the push and the accountability.

You are the only person who knows if you will do it or not just look back your history. What a coach can't do for you is give you "MOTIVATION - that's an INSIDE job."   - Grant Cardone

Are you the one with great ideas - never to take action and then see someone else take your very idea that you had months ago and run with it and make it successful? 

Maybe this has happened to you more than once. I know it has for me more than 20 years ago I questioned out loud to a friend "why don't they make yellow nail polish or blue?" I could have been the OPI of my time! 

Its important to know your strengths and weaknesses and hire some of your business out like I had to and most entrepreneurs have to but if your a little bootstrapped why not take some of my suggestions and get a little help along your way.  

If you have been thinking about webinars for your business and don't know where to start sign up to be placed on the list to be invited to attend Webinars Made Easy and get my five step process to creating a webinar that transforms your business because webinars are like no other platform out there so start now. 

What's your personality? What makes you different?

You may already have a vague sense of your own personal brand.

However, what are the precise benefits that people most positively associate with you?

How can you market yourself clearly and consistently?

When you can identify the qualities that are most effective and compelling within your communication style, it’s very easy to link that to revenue.

Now here is the good news, you already have the qualities you need to build an intensely valuable personal brand.

These characteristics are already right there inside your personality.

The key is knowing what they are and how to communicate them.

 "The better you know how to describe yourself, the better you will be able differentiate yourself." Sally Hogshead - Sally Hogshead is an American author, professional speaker, chief executive officer of Fascinate, Inc and a former advertising executive. 

So the real question is this: how are YOU different?  

There has never been a time especially now as you are about to embark on a new business then to understand how your personal brand is seen by others, and how to apply that insight to add distinct value.

There has never been a greater opportunity to stand out and win based on who you already are.

We are running out so grab your personality test now - a $47 savings for you.
I have no affiliation with "How to Fascinate" I just loved what it told me about me, so I had to get them for women who are thinking about taking the leap into their own business.
Honestly I paid $47 for this assessment - email me and  I will send you the receipt! All knowledge is good knowledge when it comes to marketing yourself.