circlesnotsilos

The 5 Best Ways To Build Your Personal Brand | The Uncommon Brand

5 Best Ways To Build Your Brand

The best way to build your personal brand and create demand is through these 5 ways. I give you some of the resources that I have used to get you started.

Let’s start with the easiest and probably the best one first!

  1. Podcasts:

Podcasts are a great way to build your personal brand and get in front of your audience through other people’s audiences. Let’s start with how to get booked. I personally hire people to do this for me because it can be time consuming.

Now the FREE way and the ninja way to do this is to post in Facebook groups that you are looking to be booked on podcasts and that you have something like a book or a topic that would be interesting to talk about.

The only drawback from doing it this way is you might get yourself booked on podcasts that don’t have your audience.

These two resources for being a guest are Blog Talk Radio and Web Talk Radio are great resources for niche specific opportunities. It broken into different categories.

Anywhere from health and wellness to love and relationship to sales and marketing. You can also create your own podcast by becoming a host. Creating a podcast is super simple these days.

You can just interview someone on zoom and take the audio and upload it to a RSS feed like Libsyn or even easier Anchor. Why not start your own podcast?

2. PR Public Relations:

Another way to create demand is through PR Public Relations – these sources are from the book, Publish. Promote. Profit. by Rob Kosberg.

The first is a paid resource called Cision, it’s a database that gives you access key people’s contact information in media. According to Rob this resource is 5K per year.

The second is HARO Help a Reporter Out.  You sign up and they send you media queries 3X a day.

Pitch rate is another service same idea as HARO and the last one is Source Bottle where they connect journalists and bloggers to experts.

Also, for 20 more ways to get PR go to this blog -> …Just Reach Out’s blog by By Dmitry Dragilev . https://blog.justreachout.io/pr-outreach-tools/ Be sure to listen to his interview with Neil Patel.

3. Create a National Day:

Yep, that’s right. You can create a National Day for your business. You know that calendar you see when it’s donut day.

Today it is April the 12th when I am writing this and it’s National Big Wind Day, National Licorice Day and National Grilled Cheese Sandwich Day.

4. Networking:

Next up is networking, nothing new here but I bet only 10% of my audience is networking. It’s a great way to promote your business.

It allows you to gain exposure to a group of people who you ordinarily may not have had the opportunity to meet, but it’s important to not use these valuable opportunities to hard sell yourself.

Let it happen organically. Go to www.meetup.com and find meetings near you. If you want to work on your presenting, then join a Toastmaster’s club near you.

The key is to get into circles and get out of working in your silo.

5. Joint Ventures:

Look for joint venture opportunities. Find people who have your audience and brainstorm how you can work together.

To help you build a personal brand even further is to be apart of a summit with people who have different areas of expertise but the same audience. You could create a book with each chapter or segment being a topic designated to each person’s expertise.

For example, if you are a FB Ad expert you might work with a sales funnel expert and a PR person.

Last week we talked about transformation happens in circles not silos and promoting live events. That got me thinking…how do I create circles for my readers and podcast listeners that are spread out over the US, Canada and Europe.

The best way to do this is through a membership site where we can be LIVE together and create community and help you with building your brand through the 7 Phases of the Mastery Framework. (there is more info available about this on the Girl Boss Coaches podcast on iTunes)

I set up a page just for you…if you find the content I give you on blog and the podcast valuable and you want to be a part of the Uncommon Brand Club I’m creating a membership for my remote peeps…go to www.LouiseCourville.co/tubclub (TUB: The Uncommon Brand) to get on the wait-list and  get in at the special introductory offer.

Talk soon,

Louise

There's A Reason Only 4% of Courses Get Completed

This week we are talking about the growth that needs to happen in your business. Transformation happens in circles not silos.

Let me first explain what I mean by the word silo. A silo is a tower that stores grain it’s not where grain grows. A silo in business is when you are working in your business and not on your business.

We know that growth happens when we are working on our business but solopreneurs working on their own, can sometimes create a spin cycle.

Working in circles with other entrepreneurs will get you out of your spin cycle and into a growth latter. Creating community with likeminded business owners opens up the plethora of possibilities.

So, let me ask you wouldn’t it be amazing to create a brand in demand with instant feedback?

What do you do if you don’t measure up…to you? It will be impossible to have genuine relationships. The moment you start pretending especially on social media you stop growing.

There are some of us who have no desire to be out there like a Kardashian or in pictures in our underwear. But we want to be authentic… until you embrace where you are you can’t get where you want to be.

When you pretend you get stuck in the solopreneur spin cycle. But to be fully authentic we need to be face to face – eye to eye.

Giving ourselves time to truly work on our business gives me guilt. I’m not getting what needs to get done - done.  I started to give myself some grace with this. In the mornings around meditation I allow myself time to just think and it has given me so much clarity.

I also give myself time to meet with other solopreneurs (because let’s face it no one in your family really gets you) Give yourself time to work on your business and not always in it.

Transformation happens in circles not silos. Ask someone to meet you for lunch not to pick their brain but to hash stuff out – now go reach out now.

Only when you get known do you get better. The only way to truly get known is to do life with people who get you and where you are in your business…because they’ve been there.

Why do you think that people fall in love in rehab – it’s because first they share what they are going through and second, they find someone who gets who they truly are…they make connections.

When I first started this entrepreneurial venture, it was always in the back of my mind to create community and for some reason I followed the herd and started with courses!

I had no one to keep me authentic with what I was most aligned with in my business. Don’t do what I did and waste time going in the wrong direction.

Real people Real friends Real change. When you stop the hustle, you hear. When you stop the hustle, you learn to listen. To other people’s input and your gut.

In the book Think and Grow Rich Napoleon Hill mentions he was in a mastermind “No mind is complete by itself It needs contact and association with other mind to grow and expand” No two minds ever come together without thereby creating a third, invisible intangible force which may be likened to a third mind also known as a mastermind.

Change in life and change in business happens in groups. Create a group. If you want your group to in a community where there’s accountability in business then join us live where we will meet and walk away with your message that’s creates demand in our

The uncommon Brand Circles Not Silos Live events and in small groups where you’ll show up live and create connection by being authentic.

There’s extraordinary power in being known and I’m not just talking about on Instagram. Being truly know in a group of people who know exactly where you are at in your business and there’s no judgement.

Having been a leader for many years in small groups they connection you create goes deeper – When I first started with my last corporate job the previous RSM would have a Florida meeting and a Georgia meeting separating the team.

When I created team building events and brought them together the growth that the region saw was 124%!

Creating an environment that people feed off of each other and work together is the key to success.

You’re not growing your followers or your email list because people don’t know you and don’t know what you do or how you are different from everyone else.

Take a look at my Facebook and Instagram profile – my message is clear; I’ve had more people want to friend me and the traffic to my website has doubled since changing my message. On a side note I don’t focus on follows on IG but if you listen to my Girl Boss Coaches Podcast or you are reading this post hit follow and mention the podcast, I’d love to follow you back and get to know you better.

There’s a reason only 4% of courses get completed they are missing the two key ingredients for growth.

A coach that does hot-seats once a month isn’t invested, they are doing the minimum viable product. (I’ve bought these courses too!)

Most importantly courses don’t give you accountability.

I have managed sales teams and small groups pretty much my entire adult life and transformation happens in circles with accountability. If you want to differentiate your coaching business and have people, follow you and even copy you then… create an Uncommon Brand.

If you’re done with courses that don’t work or that never get completed and if you’re done with working with coaches that are not invested in your success then let’s work together in circles at: LouiseCourville.com