influencers

7 Ways To Build Authority And Influence Online

How to build your authority which then builds your influence online.

If you’re like me I just skip to the points in the post…so let’s not bore you with a bunch of filler stuff and get to the point…

1: Create A Podcast

Being a guest on podcasts or creating your own podcast. The best thing I ever did for my coaching business was to start Girl Boss Coaches podcast. In almost 500 episodes it’s shaped my business into what it is today.

If you had an interview podcast that will HELP you get to know more people, it’s a lonely laptop lifestyle whether you are an introvert or extrovert you have to get out and meet people and what better way to do that then to interview people.

Quick tip: Even if you don’t have a podcast you can still interview people and put it in your course as a bonus.

2: Meetup

Get out and meet people who have similar interests as you. Meetups are a huge opportunity to connect with like-minded individuals and peers, gain and share experiences and lay the foundation for future collaborations.

Meeting new people can help you with new creative ideas, finding better solutions to problems you may have been unable to solve, as well as they help finding new partnerships opportunities, which otherwise would never have existed.

Quick tip: Community centers are a great place to do a presentation and get in front of people. Some meetups actually have people who present as well, so start looking for these types of opportunities.

3: Choose A Searchable Platform

If I could go back and change one thing in my business it would be skip social media and focus on platforms that are searchable like Pinterest and YouTube. Once you put product out there it can be found with a google search and it never goes away. Why spend so much time creating stories that disappear? Why spend all this time creating a post on Facebook for it to never to be seen?

Quick Tip: Get acquainted with the software Tailwind for posting on Pinterest and getting into tribes and learn more about building smart-loops.

This week we are talking about building your authority which builds your influence.

4: Snippet

What are they Featured snippets are the first thing that most people see when searching for a word or phrase. Featured snippets give you as a marketer a chance to beat competitors, boost conversions, and drive traffic right to your site because featured snippets take up the most space on a search results page.

They’re usually at the very top of the page there’s a great post from Neil Patel that I’m linking to because he is an SEO expert. https://neilpatel.com/blog/rank-google-featured-snippets/

Quick tip: Update your blog posts with new information and change the title to include in brackets 2019. This will help google find the most updated information and it will help you to rank higher over older posts on the same topic.

5: Summits

Now I wrote extensively on this topic last week on why summits are great way to build your list, but I think building your own summit gives you instant credibility as the host of the summit. Pulling together other experts in your field gets you in front of OPA’s (other people’s audiences). Russell Brunson’s 30 day challenge summit Bailey Richart did the interviews. I didn’t know who she was and neither did the 10’s of thousands of people who have been through the summit. Now they do!

How to pick a topic? Focus on ONE problem you solve and find experts in that area.

Quick tip: There’s a newer platform that is geared to holding and organizing summits and it’s called 1-Day Summit Software. (not affiliated in any way.) but you might want to check it out.

6: Joint venture.

Find people who have your audience and brainstorm how you can work together. You could create a book with each chapter or segment being a topic designated to each person’s expertise that is hopefully building on the learner’s progression.

For example if you are a FB Ad expert you might work with a sales funnel expert and a PR person on how to create traffic to your website or build your list.

Quick Tip: Think of books like Chicken Soup for the Soul and the book series for Dummies. What could you and other experts come together to create. Whenever I listen to a podcast I always listen with the mindset of How Can I Apply This To My Business especially if it’s working in another niche.

This week we are talking about building your authority which builds your influence.

7: A Quick Training

Create a power point presentation and ask a group owner that you are in if you can teach on a topic that you are an expert on. Group owners are looking for people to contribute with conversations so coming to them with a training that could help their members should be a no-brainer.

They can introduce you and then you take over the training. Make it short not an hour long. 20 or so minutes and then if the owner of the group is okay with you giving them a guide that will help them further and offer it at the end.

Quick tip: Put the link in the first comment below the video and make sure it’s takes them deeper into learner more about your topic that you can’t possible give them in a 20 minutes.

Let me ask you a few questions…

Do you want to build your authority fast?

Do you feel like you’re not learning anything new when it comes to business but you are still looking for growth?

Have you taken courses and never really gotten anything from it?

The statistic on course completion is 4% so it’s not your fault. Courses aren’t going to keep you accountable.

Do you miss learning in a classroom – where you work with other students getting instant feedback?

If you said yes to any one of these questions, then it’s time for you to get a coach that will help you ignite your brand so that you are in demand.

Schedule a call today.

Talk soon,

Louise