marketing

Brand Your Business With One Niche

Niche Down To Grow Your Business.

An entrepreneur’s business is about getting paid to solve problems. That’s it. Identify a problem or a need and get paid to solve it. And your business can grow in proportion to your ability to solve bigger problems for more people.

If you’re like me and you’re a Personal Brand business selling your content and expertise, then you can take what feels like 1,000 piece puzzle down to just two SIMPLE pieces:

1. Build an Audience.

2. Sell them what they want.

Differentiation, we are in a very noisy time, and it’s only going to get noisier. Finding what polarizes you from others is the way to shine online. If we are pegged by our title anyone can do what you do. It’s better to be known for your result. The more niched down you go the more money you make.

I know that sounds counter-intuitive. So, let me explain. Let’s say you are in marketing on social media and if we go one step further you have an Instagram course. That’s still pretty broad but if you had an Instagram program for real estate agents that’s really specific.

If you were a Real Estate agent would you pay $500 for an Instagram course or would you pay $1000 for an Instagram course for Real Estate agents?

Terminology: The differentiating factor which marks your position in your market. Creating terminology that you can trademark also sets you apart from the sea of noise in the online market.

What do I mean by this? At Brand Igniter we help the Complex Creative, a complex creative is trying to be all things to all people, so their message is messy. It’s a solopreneur who hasn’t niched down enough and are frightened to do so.

Another way to differentiate is to…

Create your own formula.

Create a formula or a process that you can use in your messaging whether that’s on podcasts or on video for your Facebook or Instagram live streams or YouTube.

These are talking point that articulate what you do.

ReFrame your packages or programs.

This makes what you do different from others in the same market.

So, for instance, Dan Nolan has reframed his video editing business to be the Repurposing Video Content for Different Social Media Platforms. He takes what you have already created and repurposes that video for other platforms. He’s created a niche in video editing.

I’ve taken a sales funnel process and reframed it to the Lead Igniter System. It’s sexier than a sales and marketing funnel and it’s a very specific process that only attracts leads into a business that are potential clients because they have already invested in something that you offered.

Want help pulling all this information into a message that will ignite your brand then I made it easy for you with my brand igniter worksheet go to louisecourville.com/ brand-igniter-worksheet it will walk you through questions so you can zero in faster on your brand.

Now create content with each of the points that you’ve created in the formula. Keeping your LIVE stream relevant and to the point is essential for people to join in your LIVE event again and again. So, staying on target starts with a PLAN.

Organize your thoughts and help you create a relevant LIVE that directly pinpoints a pain point. So, for instance…

Do you struggle with organic traffic? – here’s why.  

In a LIVE we only want to illuminate the pain not solve the problem. Give them content that sheds light on a knowledge gap that needs to be filled. Help them understand why they are experiencing this pain.

“People are not willing to pay for the solution to their pain unless you tell them why they are experiencing it.”

Engagement: Build a list of quality leads – that means with people who are engaging with your emails.

Not just opening them but clicking on your links – once I started to create quality leads I doubled my open rate from 15-18% to 30-33% as you grow your list your percentages usually go down right, not in this case I was growing my list and the open rates were going up.

Who wants to create emails that no one reads? I don’t – it’s totally discouraging to see that no one is engaging with your content, I’m I alone on this?

A big niche mistake is when your message is focused on the “how” more than on the transformation.

Focus on the things in your business ONLY you can do.

Imagine your business is a FACTORY for a moment. If you relied on working and being the “technician” of your business, the person on the factory floor putting widgets together on the conveyor belt, you’d constantly have your head down putting those widgets together.

So, while you’re doing that, who’s leading the business? Who’s crafting the vision? Marketing the product? Who’s looking out for future opportunities? Strategic Partnerships? The answer: no one.

First, you identify something you want. This could be a goal, an outcome or a result. And if you’re smart, you also put a deadline on that goal. Then, you go after that goal.

You take actions with the intention of accomplishing that goal. Then, that deadline comes and goes. And here’s what happens: you either got the result you wanted, or you got the lesson you needed. PERIOD.

Take action this week. Be bold. Build a brand in demand.

Fast Path To Cash

Fast Path to Cash

What are Freemiums? They are sometimes confused with lead magnets or an opt-in. You see all of these are free, but the difference is that an “ium” is a premium offer. Where we might give a checklist, or template as a lead magnet a Freemium is giving your audience something that gives them an instant result.

Like when Ramit Sethi’s advice for reducing your monthly costs…call your cable company and ask for a better monthly package, dropped my costs by 23 per month. That’s an instant win, right?

So, let’s stop creating lead magnets and start creating Freemiums and give your audience an instant win!

What’s a micro product?

A micro product is creating a product that people pay for, it builds your list with hot leads. Someone who has bought from you is 7x more likely to buy again from you. The bonus is that a micro product pays for your ad spend.

Do you have a micro product in your arsenal? Pull it out and put a price on it. There are price points that work in different markets, so you need to test. Always include an order bump and even an OTO – onetime offer as an upsell.

I’m sharing everything in a training of what I discovered in my market that you can find HERE.

Let’s not confuse a blog / podcast / or any free content with a business. Giving away free content isn’t a business. It’s a tool for building influence. You either must have something physical product or an info product. An info product can be a course that you show people how to do what you know.

You can do this in many ways, give it live or in an evergreen format which means it’s captured in a video. People love shortcuts so you share your knowledge all in one place makes it easier for them consume AND we all love a guide, our entire lives have been directed by guides – parents – teachers – employers.

So where can you become a guide?

Creating a business around your Solution. If you have the result you give in the title of your program so that people will understand what they will GET at the end of your program that is key. Some example of this would be Learn to Flip Houses on eBay, How to get 10 dates in 10 days or lose 10 lbs. in 14 days or my client igniter program 10K in 10 Weeks ;) you get the picture, right?

The more crystal clear you are with your outcome the easier and it will attract the right clients and customers.

When offering your product to your clients, it’s important to give them options on how they can pay you. I only had stripe as an option to pay and this week, I added PayPal.

The best thing about PayPal is if you want to do payment options and your program is 1k or higher then they can choose PayPal credit where they have 6 months of payments without interest. Longer to pay, smaller payments, and it’s a win for you and for them.

Everyone has false beliefs on what they can achieve.

So, when you are creating a sales page or a webinar you must overcome those beliefs by creating a story that trumps that belief.

Creating stories that come from your experiences or your client’s experiences. To get their false beliefs about what you solve is to ask them, first in a survey. Or you can schedule a call with people who would be your ideal avatar. If you can record that conversation.

Then you can create your stories because most people aren’t quick on their feet when coming up with stories. They want to jump in with a solution.

This is what sales reps do all the time. I wish I knew this when I was a sales coach – we always went at it as overcoming objections and it was the wrong way to approach it.

So, start creating stories!

Who can you do a training with? Create a webinar and teach your secrets for 3 hours. Cross-promote it and both of you get the list. Do you have affiliates for your product?

You can go to people with a list or a group and ask them to promote your product and give them 50 – 100% of the commission. Remember you’re trying to build your list. This works well when you have an evergreen program. If it’s 100% your coaching, then most coaches do a 20% affiliate.

Implement one or all of them in your business this week!

 

Talk soon,

Louise

 

How to Create Bonuses in Your Coaching or Course

Creating bonuses for your programs or courses is more than throwing spaghetti to a wall and seeing if it sticks.

This will only overwhelm your audience.

If you look at other people’s offers you will notice there is a reason for every bonus.

They are interconnected.

It’s like when you go to a beauty counter and they offer bonuses.

They give you sample sizes of other products hoping to get you to use it, like it and buy it the next time you buy.

As online businesses owners, there is a whole other objective and it’s not giving your clients more courses or more stuff for them to consume.

That will ONLY overwhelm them!

There are 2 objectives that you need to keep in mind when building your bonuses out.

  1. You’re 1st objective is to give bonuses that will help your clients be successful.

  2. The bonus can squash any objections THEY might have in achieving the goal.

The bonuses should be tools that they need.

For instance, swipe files. Most people don’t like writing copy.

So, if your offer helps people launch then giving them swipe files so that they can easily change it out with their content, then that’s valuable.

Templates, people are busy and if you can give them a template then that helps them be successful.

I like to give my clients my funnel, it’s a plug and play webinar on demand funnel.

The third thing that really helps your clients be successful is a “done for you service”.

As an example, that funnel can be integrated by my team.

My audience doesn’t like techie stuff, so offering a DFU service allows them to feel relaxed about that issue. So they can create instead of being bogged down by tech issues.

So, what can you offer your clients so that they can be successful with your coaching or course?

It takes time to figure this out but your clients will tell you what they need by asking you questions.

Answer those questions with a bonus in your offer.

If you would like help, I’ve created a PDF that will ask you questions to clarify it for you.

Make it Happen!

Louise